Sole proprietorship Audience in United States

Sole proprietorship logo

Sole proprietorship has an estimated audience of 16,342,273 people in United States. 52.2% are female, 47.8% are male, average age 40.7. Top regions: California, Texas, Massachusetts. Top brand affinities: Franchising, Small business, Business model, Money, Corporation.

The average Sole proprietorship fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Franchising, Small business, Business model, with strongest over-indexing on Franchising (3.49× the country average). Demographically, the Sole proprietorship audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Sole proprietorship fans

Demographic split for Sole proprietorship audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.7
Estimated audience size16,342,273

Audience persona

The typical Sole proprietorship fan in United States is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Franchising.

Top regions in United States

Top regions ranked by reach for Sole proprietorship in United States
RegionReachAffinity
California2,290,1071.27×
Texas1,636,9941.17×
Massachusetts1,455,5024.52×
Florida1,234,0131.12×
New York1,017,9981.11×
Georgia601,5701.19×
North Carolina541,5641.1×
Pennsylvania461,1650.84×
Illinois453,6100.83×
Virginia399,7011×
Ohio394,2730.78×
Tennessee353,8521.08×
Michigan350,1060.82×
New Jersey346,7840.83×
Washington343,7461.05×
Arizona305,2890.91×
Indiana270,7750.91×
Maryland270,3740.96×
South Carolina233,8630.95×
Alabama226,1840.99×
Colorado217,7700.85×
Missouri208,8000.79×
Louisiana203,0850.96×
Wisconsin189,2690.77×
Minnesota179,1500.77×
Connecticut173,7371.06×
Oregon172,9510.92×
Kentucky167,2350.82×
Nevada156,3120.99×
Oklahoma151,5000.83×
Utah132,8460.91×
Mississippi125,4810.93×
Arkansas121,1940.9×
Kansas111,5160.87×
Iowa110,0690.82×
Hawaii82,6011.18×
Idaho81,0220.99×
Nebraska75,8470.93×
New Mexico63,9110.78×
New Hampshire63,0280.98×
Rhode Island60,8611.17×
West Virginia59,5370.78×
Maine53,7900.92×
Washington, District of Columbia49,4051.01×
Montana39,7660.88×
Delaware34,8030.77×
Alaska30,9020.88×
South Dakota28,1720.75×
North Dakota28,0470.84×
Vermont23,0790.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sole proprietorship audience
BrandAffinityCategory
Franchising3.49×Business & Career
Small business1.98×Business & Career
Business model3.09×Business & Career
Money1.54×Business & Career
Corporation1.84×Business & Career
Trade2.15×Business & Career
Instant messaging1.7×Internet & Social Media
1080i1.96×Technology & Electronics
Google Drive1.62×Technology & Electronics
Self-employment2.74×Business & Career
Loan1.94×Business & Career
Cardinals3.32×Music & Radio
Pizza Hut1.54×Food & Beverages
Burger King1.54×Food & Beverages
Caitlyn Jenner6.87×Fashion & Accessoires
Contract2.37×Business & Career
Men's clothing1.5×Fashion & Accessoires
Sephora1.52×Shopping
Real Madrid C.F.1.72×Sports
Dog lovers1.99×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sole proprietorship audience
TraitClusterScore
Career OrientationPOWER2.47
Convenience OrientationPREMIUM1.6
DIY MentalityTHRILL1.55
PatriotismCONSERVATISM1.53
IndividualismJOY1.51
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Sole proprietorship
CountryShare
United States21.2%
Japan6.8%
Brazil6.4%

See Sole proprietorship audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sole proprietorship have in United States?

Sole proprietorship has an estimated audience of 16,342,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Sole proprietorship fans?

52.2% of Sole proprietorship fans are female, 47.8% are male, with an average age of 40.7 years.

Which brands do Sole proprietorship fans like most?

Sole proprietorship fans show strongest brand affinity for Franchising (3.49×), Small business (1.98×), and Business model (3.09×) over the country average.

Where do Sole proprietorship fans live in United States?

Sole proprietorship fans in United States are most concentrated in California (reach 2,290,107), Texas (reach 1,636,994), and Massachusetts (reach 1,455,502). These three regions account for the largest share of the active audience.

What other brands do Sole proprietorship fans also like?

Beyond Sole proprietorship itself, the audience over-indexes on Small business (1.98×), Business model (3.09×), Money (1.54×), and Corporation (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sole proprietorship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.