Franchising Audience in United States

Franchising has an estimated audience of 28,099,167 people in United States. 53.1% are female, 46.9% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: MSN, Hobby Lobby, Real property, Staples (Canada), Houston Astros.

The average Franchising fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Hobby Lobby, Real property, with strongest over-indexing on MSN (2.55× the country average). Demographically, the Franchising audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Franchising fans

Demographic split for Franchising audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.1
Estimated audience size28,099,167

Audience persona

The typical Franchising fan in United States is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Franchising in United States
RegionReachAffinity
California4,172,3161.35×
Texas2,457,1211.02×
Florida2,330,0851.22×
New York2,091,3981.33×
Georgia979,4921.13×
North Carolina956,4471.13×
Illinois936,3661×
Pennsylvania851,5100.9×
Virginia845,8591.24×
New Jersey833,9791.17×
Ohio804,1140.93×
Massachusetts693,2641.25×
Michigan640,3900.87×
Tennessee552,3720.98×
Arizona519,0560.9×
Indiana514,3041×
Washington507,5580.9×
Maryland460,0800.95×
Colorado448,1461.01×
Missouri413,9940.91×
South Carolina377,0380.89×
Kentucky359,4031.02×
Minnesota350,2250.87×
Oregon319,7510.99×
Alabama318,8960.81×
Wisconsin318,4900.75×
Louisiana311,4440.86×
Kansas273,7761.24×
Oklahoma251,0680.8×
Utah249,7330.99×
Nevada237,1310.87×
Connecticut215,4890.76×
Iowa177,4980.77×
Mississippi166,3840.72×
Arkansas155,5920.67×
Nebraska145,8231.03×
Washington, District of Columbia130,1721.54×
Idaho113,4910.81×
West Virginia108,4400.83×
Hawaii102,0370.84×
Alaska86,5721.44×
New Hampshire83,3940.75×
New Mexico81,2340.58×
Rhode Island80,5260.9×
Montana75,4680.97×
Maine74,7290.74×
South Dakota74,4901.15×
North Dakota72,5281.26×
Wyoming70,1771.68×
Vermont67,8881.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Franchising audience
BrandAffinityCategory
MSN2.55×News
Hobby Lobby2.1×Home & Garden
Real property2.82×Home & Garden
Staples (Canada)2.68×Business & Career
Houston Astros4.05×Sports
Take-out2.27×Food & Beverages
Aldi1.82×Shopping
Great Clips2.73×Beauty & Wellness
Dentistry2.45×Business & Career
Sole proprietorship3.43×Business & Career
Aubrey Plaza5.32×Movies & TV
Livemusic2.33×Music & Radio
Best Buy1.74×Shopping
Jack Black5.2×Movies & TV
United States Postal Service1.76×Business & Career
Taco Bell1.77×Food & Beverages
Pizza Hut1.73×Food & Beverages
Outback Steakhouse3.06×Food & Beverages
Spas1.51×Beauty & Wellness
Home Appliances1.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Franchising audience
TraitClusterScore
Convenience OrientationPREMIUM1.35
ExtroversionTHRILL1.3
Family OrientationCONSERVATISM1.26
Urban LifestyleOPEN1.21
Quality AwarenessPREMIUM1.2
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Franchising
CountryShare
United States32.1%
Brazil6.7%
Canada4.3%

See Franchising audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Franchising have in United States?

Franchising has an estimated audience of 28,099,167 people in United States, concentrated in California and Texas.

What is the gender split and age of Franchising fans?

53.1% of Franchising fans are female, 46.9% are male, with an average age of 42.1 years.

Which brands do Franchising fans like most?

Franchising fans show strongest brand affinity for MSN (2.55×), Hobby Lobby (2.1×), and Real property (2.82×) over the country average.

Where do Franchising fans live in United States?

Franchising fans in United States are most concentrated in California (reach 4,172,316), Texas (reach 2,457,121), and Florida (reach 2,330,085). These three regions account for the largest share of the active audience.

What other brands do Franchising fans also like?

Beyond Franchising itself, the audience over-indexes on Hobby Lobby (2.1×), Real property (2.82×), Staples (Canada) (2.68×), and Houston Astros (4.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Franchising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.