A data profile of the people who buy, follow and care about Franchising in Brazil — modelled from more than twelve digital signal sources. Franchising has an estimated audience of 5,892,274 people in Brazil.
Franchising has an estimated audience of 5,892,274 people in Brazil. 52.8% are female, 47.2% are male, average age 40.1. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.65× the country average).
Demographically, the Franchising audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Franchising fan in Brazil is balanced, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Franchising profile in Brazil.
52.8% are female, 47.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.1 |
| Estimated audience size | 5,892,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Franchising audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.1% |
| Brazil | 6.7% |
| Canada | 4.3% |
The strongest cross-interests of the Franchising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mairo Vergara | News | 2.92× | ||
| 02 | JusBrasil | Internet & Social Media | 2.08× | ||
| 03 | Search engine optimization | Business & Career | 1.91× | ||
| 04 | Catho | Business & Career | 1.84× | ||
| 05 | WebMotors | Cars & Mobility | 1.70× | ||
| 06 | Country music | Music & Radio | 1.67× | ||
| 07 | Rock music | Music & Radio | 1.66× | ||
| 08 | Internet & Social Media | 1.65× | |||
| 09 | CVC Viagens | Travel & Leisure | 1.65× | ||
| 10 | Pop music | Music & Radio | 1.63× | ||
| 11 | Waxing | Beauty & Wellness | 1.60× | ||
| 12 | GitHub | Internet & Social Media | 1.59× | ||
| 13 | XP Investimentos | Business & Career | 1.58× | ||
| 14 | Innovation | Business & Career | 1.56× | ||
| 15 | Hip hop music | Music & Radio | 1.54× | ||
| 16 | Shopping malls | Shopping | 1.53× | ||
| 17 | Real property | Home & Garden | 1.52× | ||
| 18 | Trello | Internet & Social Media | 1.52× | ||
| 19 | OLX | Shopping | 1.51× | ||
| 20 | Medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Career Orientation | POWER | 1.36× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Franchising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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