A data profile of the people who buy, follow and care about Innovation in Brazil — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 8,632,161 people in Brazil.
The average Innovation fan in Brazil is 42.6 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Gemini, Google Docs, Seleção Brasileira, with strongest over-indexing on Gemini (2.54× the country average).
Demographically, the Innovation audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Innovation fan in Brazil is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Gemini.
The key figures that characterise the Innovation profile in Brazil.
54.9% are female, 45.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.6 |
| Estimated audience size | 8,632,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Innovation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~300K | 1.69× | |
| 02 | São Paulo | ~3.5M | 1.63× | |
| 03 | Rio Grande do Norte | ~200K | 1.52× | |
| 04 | Rio de Janeiro | ~1M | 1.48× | |
| 05 | Mato Grosso do Sul | ~200K | 1.43× | |
| 06 | Federal District | ~200K | 1.07× | |
| 07 | Rio Grande do Sul | ~500K | 1.06× | |
| 08 | Sergipe | ~90K | 1.05× | |
| 09 | Paraíba | ~200K | 1.02× | |
| 10 | Acre | ~30K | 1.01× | |
| 11 | Pernambuco | ~400K | 1.00× | |
| 12 | Amapá | ~30K | 1.00× | |
| 13 | Roraima | ~20K | 1.00× | |
| 14 | Santa Catarina | ~400K | 0.98× | |
| 15 | Paraná | ~500K | 0.94× | |
| 16 | Rondônia | ~70K | 0.93× | |
| 17 | Tocantins | ~50K | 0.93× | |
| 18 | Piauí | ~100K | 0.91× | |
| 19 | Espírito Santo | ~200K | 0.89× | |
| 20 | Alagoas | ~100K | 0.89× | |
| 21 | Minas Gerais | ~800K | 0.88× | |
| 22 | Ceará | ~300K | 0.88× | |
| 23 | Mato Grosso | ~100K | 0.85× | |
| 24 | Maranhão | ~200K | 0.84× | |
| 25 | Pará | ~200K | 0.82× | |
| 26 | Goiás | ~300K | 0.79× | |
| 27 | Bahia | ~400K | 0.78× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hostinger | Technology & Electronics | 4.08× | ||
| 02 | Google Docs | Internet & Social Media | 3.54× | ||
| 03 | Startup company | Business & Career | 3.43× | ||
| 04 | Trello | Internet & Social Media | 3.20× | ||
| 05 | Financial technology | Business & Career | 2.90× | ||
| 06 | Google Drive | Technology & Electronics | 2.55× | ||
| 07 | Gemini | Technology & Electronics | 2.54× | ||
| 08 | Training | Sports | 2.43× | ||
| 09 | Database | Technology & Electronics | 2.28× | ||
| 10 | Grok | Technology & Electronics | 2.06× | ||
| 11 | Investment | Business & Career | 1.70× | ||
| 12 | Higher education | Business & Career | 1.70× | ||
| 13 | Economics | Business & Career | 1.66× | ||
| 14 | Entrepreneurship | Business & Career | 1.65× | ||
| 15 | Brasília | Travel & Leisure | 1.64× | ||
| 16 | Seleção Brasileira | Sports | 1.60× | ||
| 17 | Architecture | Business & Career | 1.57× | ||
| 18 | Real estate | Business & Career | 1.53× | ||
| 19 | Medicine | Business & Career | 1.52× | ||
| 20 | South America | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.06× | |
| Need for Security | CONSERVATISM | 1.92× | |
| Patriotism | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.99× | |
| Tradition | CONSERVATISM | 1.04× | |
| Pet Ownership | JOY | 1.08× |
Innovation has an estimated audience of 8,632,161 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
54.9% of Innovation fans are female, 45.1% are male, with an average age of 42.6 years.
Innovation fans show strongest brand affinity for Gemini (2.54×), Google Docs (3.54×), and Seleção Brasileira (1.6×) over the country average.
Innovation fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Google Docs (3.54×), Seleção Brasileira (1.6×), Training (2.43×), and Hostinger (4.08×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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