Economics Audience in Brazil

Economics has an estimated audience of 22,655,096 people in Brazil. 54.3% are female, 45.7% are male, average age 43.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.

The average Economics fan in Brazil is 43.6 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Economics fans

Demographic split for Economics audience in Brazil
MetricValue
Female54.3%
Male45.7%
Average age43.6
Estimated audience size22,655,096

Economics fans by region: top regions in Brazil

Top regions ranked by reach for Economics in Brazil
RegionReachAffinity
São Paulo~17M3.34×
Minas Gerais~2M0.82×
Rio de Janeiro~2M0.88×
Paraná~1.5M0.98×
Bahia~1M0.83×
Rio Grande do Sul~1M0.87×
Ceará~1M1.09×
Santa Catarina~900K0.88×
Pernambuco~900K0.85×
Goiás~800K0.9×
Pará~600K0.83×
Federal District~600K1.6×
Espírito Santo~600K1.17×
Maranhão~500K0.91×
Rio Grande do Norte~500K1.26×
Paraíba~400K0.87×
Mato Grosso~400K0.89×
Mato Grosso do Sul~300K1.01×
Amazonas~300K0.82×
Alagoas~300K0.92×
Piauí~300K0.89×
Sergipe~200K0.94×
Rondônia~200K1.01×
Tocantins~100K0.94×
Acre~80K0.98×
Amapá~80K0.95×
Roraima~60K0.98×

Worldwide distribution

Worldwide audience distribution share by country for Economics
CountryShare
United States18.0%
Brazil6.5%
Italy5.9%

See Economics audiences in other countries

More Field of study audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.