Brasília Audience in Brazil
Brasília has an estimated audience of 19,075,714 people in Brazil. 60.3% are female, 39.7% are male, average age 40.4. Top brand affinities: MSN, Bossa nova, Innovation, Spanish language, Crocs.
Top brand affinities include MSN, Bossa nova, Innovation, with strongest over-indexing on MSN (2.26× the country average). Demographically, the Brasília audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Individualism.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Brasília fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.4 |
| Estimated audience size | 19,075,714 |
Audience persona
The typical Brasília fan in Brazil is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
Top brand affinities of Brasília fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.26× | News |
| Bossa nova | 2.07× | Music & Radio |
| Innovation | 1.64× | Business & Career |
| Spanish language | 1.78× | Politics & Society |
| Crocs | 1.76× | Fashion & Accessoires |
| Google Maps | 1.52× | Internet & Social Media |
| Lodging | 1.74× | Travel & Leisure |
| Goiás Esporte Clube | 1.82× | Sports |
| Wikipedia | 1.54× | Internet & Social Media |
| Henry Cavill | 2.16× | Movies & TV |
| Ceará | 1.74× | Travel & Leisure |
| Petrobras | 1.77× | Cars & Mobility |
| Keanu Reeves | 2.1× | Movies & TV |
| CNN | 1.69× | Movies & TV |
| Island | 1.79× | Travel & Leisure |
| Oscar Niemeyer | 3.44× | Arts & Culture |
| Maria Bethânia | 2.05× | Music & Radio |
| Paris | 1.54× | Travel & Leisure |
| Iberia (airline) | 1.94× | Travel & Leisure |
| Non-alcoholic beverage | 2.3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.4 |
| Individualism | JOY | 1.34 |
| Patriotism | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.15 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 76.0% |
| United States | 5.4% |
| Portugal | 2.7% |
See Brasília audiences in other countries
More City audiences in Brazil
- St Andrews (79,707,367)
- St Albans (79,657,109)
- São Paulo (31,775,991)
- Nieuwegein (27,122,494)
- Rio de Janeiro (24,008,315)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Brasília. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.