A data profile of the people who buy, follow and care about Brasília in Brazil — modelled from more than twelve digital signal sources. Brasília has an estimated audience of 19,075,714 people in Brazil.
Brasília has an estimated audience of 19,075,714 people in Brazil. 60.3% are female, 39.7% are male, average age 40.4. Top brand affinities: MSN, Bossa nova, Innovation, Spanish language, Google Maps.
Top brand affinities include MSN, Bossa nova, Innovation, with strongest over-indexing on MSN (2.26× the country average).
Demographically, the Brasília audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Individualism.
The typical Brasília fan in Brazil is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Brasília profile in Brazil.
60.3% are female, 39.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.4 |
| Estimated audience size | 19,075,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Brasília audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 76.0% |
| United States | 5.4% |
| Portugal | 2.7% |
The strongest cross-interests of the Brasília audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscar Niemeyer | Arts & Culture | 3.44× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.30× | ||
| 03 | MSN | News | 2.26× | ||
| 04 | Henry Cavill | Movies & TV | 2.16× | ||
| 05 | Keanu Reeves | Movies & TV | 2.10× | ||
| 06 | Bossa nova | Music & Radio | 2.07× | ||
| 07 | Maria Bethânia | Music & Radio | 2.05× | ||
| 08 | Iberia (airline) | Travel & Leisure | 1.94× | ||
| 09 | Goiás Esporte Clube | Sports | 1.82× | ||
| 10 | Island | Travel & Leisure | 1.79× | ||
| 11 | Spanish language | Politics & Society | 1.78× | ||
| 12 | Juliana Paes | Movies & TV | 1.78× | ||
| 13 | Petrobras | Cars & Mobility | 1.77× | ||
| 14 | Lodging | Travel & Leisure | 1.74× | ||
| 15 | Ceará | Travel & Leisure | 1.74× | ||
| 16 | CNN | Movies & TV | 1.69× | ||
| 17 | Innovation | Business & Career | 1.64× | ||
| 18 | Wikipedia | Internet & Social Media | 1.54× | ||
| 19 | Paris | Travel & Leisure | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Quality Awareness | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brasília. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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