A data profile of the people who buy, follow and care about Google Maps in Brazil — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 9,150,973 people in Brazil.
The average Google Maps fan in Brazil is 40.8 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Google Chrome, GeoGuessr, Google Trends, with strongest over-indexing on Google Chrome (16.87× the country average).
Demographically, the Google Maps audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Google Maps fan in Brazil is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Google Chrome.
The key figures that characterise the Google Maps profile in Brazil.
53.8% are female, 46.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.8 |
| Estimated audience size | 9,150,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Google Maps audience comes from Brazil.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3.5M | 1.55× | |
| 02 | Rio Grande do Sul | ~800K | 1.55× | |
| 03 | Santa Catarina | ~600K | 1.48× | |
| 04 | Minas Gerais | ~1.5M | 1.42× | |
| 05 | Paraná | ~800K | 1.42× | |
| 06 | Espírito Santo | ~200K | 1.21× | |
| 07 | Rio de Janeiro | ~900K | 1.10× | |
| 08 | Pernambuco | ~500K | 1.08× | |
| 09 | Federal District | ~200K | 1.07× | |
| 10 | Mato Grosso do Sul | ~100K | 1.07× | |
| 11 | Paraíba | ~200K | 1.03× | |
| 12 | Rio Grande do Norte | ~200K | 1.03× | |
| 13 | Ceará | ~400K | 0.97× | |
| 14 | Goiás | ~300K | 0.96× | |
| 15 | Mato Grosso | ~200K | 0.92× | |
| 16 | Rondônia | ~70K | 0.89× | |
| 17 | Sergipe | ~80K | 0.86× | |
| 18 | Alagoas | ~100K | 0.82× | |
| 19 | Bahia | ~500K | 0.79× | |
| 20 | Piauí | ~100K | 0.79× | |
| 21 | Tocantins | ~50K | 0.78× | |
| 22 | Acre | ~20K | 0.76× | |
| 23 | Maranhão | ~200K | 0.73× | |
| 24 | Amazonas | ~100K | 0.72× | |
| 25 | Pará | ~200K | 0.70× | |
| 26 | Roraima | ~20K | 0.69× | |
| 27 | Amapá | ~20K | 0.64× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Maps | Internet & Social Media | 38.75× | ||
| 02 | GPS tracking unit | Sports | 29.87× | ||
| 03 | GPS navigation software | Technology & Electronics | 18.45× | ||
| 04 | Google Chrome | Internet & Social Media | 16.87× | ||
| 05 | Google Images | Internet & Social Media | 14.01× | ||
| 06 | GeoGuessr | Internet & Social Media | 13.63× | ||
| 07 | Summer camp | Kids & Family | 13.02× | ||
| 08 | Google Trends | Internet & Social Media | 12.82× | ||
| 09 | Melissa McCarthy | Movies & TV | 11.88× | ||
| 10 | Seth Rogen | Movies & TV | 11.84× | ||
| 11 | Google Earth | Internet & Social Media | 7.92× | ||
| 12 | Dropbox (service) | Technology & Electronics | 7.74× | ||
| 13 | Fiat 500 (2007) | Cars & Mobility | 7.22× | ||
| 14 | Silicone | Beauty & Wellness | 4.85× | ||
| 15 | Waze | Internet & Social Media | 4.33× | ||
| 16 | Architect | Home & Garden | 3.97× | ||
| 17 | Human Development Index | Politics & Society | 3.38× | ||
| 18 | Gross domestic product | Business & Career | 3.10× | ||
| 19 | Communist Party of China | Politics & Society | 2.99× | ||
| 20 | Gemini | Technology & Electronics | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.69× | |
| Urban Lifestyle | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Pet Ownership | JOY | 0.94× | |
| Extroversion | THRILL | 0.94× |
Google Maps has an estimated audience of 9,150,973 people in Brazil, concentrated in São Paulo and Minas Gerais.
53.8% of Google Maps fans are female, 46.2% are male, with an average age of 40.8 years.
Google Maps fans show strongest brand affinity for Google Chrome (16.87×), GeoGuessr (13.63×), and Google Trends (12.82×) over the country average.
Google Maps fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (13.63×), Google Trends (12.82×), Google Earth (7.92×), and Summer camp (13.02×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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