A data profile of the people who buy, follow and care about Human Development Index in Brazil — modelled from more than twelve digital signal sources. Human Development Index has an estimated audience of 6,320,685 people in Brazil.
Human Development Index has an estimated audience of 6,320,685 people in Brazil. 60.4% are female, 39.6% are male, average age 39.4. Top brand affinities: Google Maps, Instagram, Rock music, Country music, Shopping malls.
Top brand affinities include Google Maps, Instagram, Rock music, with strongest over-indexing on Google Maps (3.38× the country average).
Demographically, the Human Development Index audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Human Development Index fan in Brazil is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Google Maps.
The key figures that characterise the Human Development Index profile in Brazil.
60.4% are female, 39.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.4 |
| Estimated audience size | 6,320,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Human Development Index audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 43.8% |
| Mexico | 26.1% |
| United States | 6.8% |
The strongest cross-interests of the Human Development Index audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 3.38× | ||
| 02 | Zoom! | Business & Career | 3.38× | ||
| 03 | Megan Fox | Movies & TV | 3.38× | ||
| 04 | Scarlett Johansson | Movies & TV | 3.38× | ||
| 05 | Borussia Dortmund | Sports | 3.38× | ||
| 06 | Elle Fanning | Movies & TV | 3.38× | ||
| 07 | Rick and Morty | Movies & TV | 3.13× | ||
| 08 | The Big Bang Theory | Movies & TV | 2.85× | ||
| 09 | Rock music | Music & Radio | 1.87× | ||
| 10 | Country music | Music & Radio | 1.78× | ||
| 11 | Pop music | Music & Radio | 1.77× | ||
| 12 | Hip hop music | Music & Radio | 1.73× | ||
| 13 | Internet & Social Media | 1.68× | |||
| 14 | Real property | Home & Garden | 1.68× | ||
| 15 | Michael Jackson | Music & Radio | 1.68× | ||
| 16 | Shopping malls | Shopping | 1.62× | ||
| 17 | Medicine | Business & Career | 1.59× | ||
| 18 | Soul music | Music & Radio | 1.57× | ||
| 19 | Jazz music | Music & Radio | 1.53× | ||
| 20 | Basketball | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Human Development Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.