Rascasse Audience Intelligence

Human Development Index Audience in Germany

A data profile of the people who buy, follow and care about Human Development Index in Germany — modelled from more than twelve digital signal sources. Human Development Index has an estimated audience of 372,665 people in Germany.

#5500among Topic in Germany#722in Politics & Society

The average Human Development Index fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include IG Metall, In aller Freundschaft, Andy Borg, with strongest over-indexing on IG Metall (26.14× the country average).

Demographically, the Human Development Index audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human Development Index fan in Germany is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for IG Metall.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human Development Index profile in Germany.

Audience size
373K
in Germany
Gender
36.2%♀
63.8% male
Age
44.9
average years
Country rank
#14845
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human Development Index fans

36.2% are female, 63.8% are male, average age 44.9.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Human Development Index audience in Germany
MetricValue
Female36.2%
Male63.8%
Average age44.9
Estimated audience size372,665
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Human Development Index audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4933%
50+25%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Human Development Index audience comes from Germany.

Worldwide audience distribution share by country for Human Development Index
CountryShare
Brazil43.8%
Mexico26.1%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human Development Index audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human Development Index fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.42×
02Nordrhein-Westfalen~100K1.37×
03Hamburg~10K1.20×
04Baden-Württemberg~60K1.10×
05Rheinland-Pfalz~20K1.10×
06Bremen~3K1.08×
07Hessen~30K1.06×
08Berlin~20K1.01×
09Saarland~5K1.00×
10Schleswig-Holstein~10K0.93×
11Bayern~60K0.92×
12Sachsen~20K0.92×
13Brandenburg~9K0.80×
14Sachsen-Anhalt~7K0.75×
15Thüringen~7K0.72×
16Mecklenburg-Vorpommern~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Human Development Index, Germany
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human Development Index audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human Development Index audience
#·InterestCategoryAffinity×
01IG MetallPolitics & Society26.14×
02Anheuser-Busch InBevFood & Beverages20.00×
03Friedrich NietzscheLiterature16.35×
04Gregor GysiPolitics & Society15.41×
05S.L. BenficaSports15.07×
06In aller FreundschaftMovies & TV8.84×
07Political philosophyPolitics & Society7.95×
08Andy BorgMusic & Radio7.62×
09ZDF-FernsehgartenMovies & TV6.00×
10EssoCars & Mobility5.59×
11Downton AbbeyMovies & TV5.38×
12Ligue 1Sports5.34×
13Western UnionBusiness & Career4.50×
14Aral AGCars & Mobility3.24×
15TipicoGames2.60×
16SparkasseBusiness & Career2.34×
17CommerzbankBusiness & Career2.27×
18TagesschauMovies & TV2.23×
19Netto Marken-DiscountShopping1.93×
20AldiShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human Development Index audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human Development Index audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
Career OrientationPOWER1.56×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human Development Index audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human Development Index have in Germany?

Human Development Index has an estimated audience of 372,665 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Human Development Index fans?

36.2% of Human Development Index fans are female, 63.8% are male, with an average age of 44.9 years.

03

Which brands do Human Development Index fans like most?

Human Development Index fans show strongest brand affinity for IG Metall (26.14×), In aller Freundschaft (8.84×), and Andy Borg (7.62×) over the country average.

04

Where do Human Development Index fans live in Germany?

Human Development Index fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Human Development Index fans also like?

Beyond Human Development Index itself, the audience over-indexes on In aller Freundschaft (8.84×), Andy Borg (7.62×), Esso (5.59×), and Gregor Gysi (15.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Human Development Index audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human Development Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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