A data profile of the people who buy, follow and care about Human Development Index in United States — modelled from more than twelve digital signal sources. Human Development Index has an estimated audience of 977,125 people in United States.
The average Human Development Index fan in United States is 38.3 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Web server, Lyric poetry, FIFA Club World Cup, with strongest over-indexing on Web server (21.35× the country average).
Demographically, the Human Development Index audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Human Development Index fan in United States is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Web server.
The key figures that characterise the Human Development Index profile in United States.
45.9% are female, 54.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.3 |
| Estimated audience size | 977,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 16% |
Where the Human Development Index audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~6K | 2.15× | |
| 02 | Minnesota | ~30K | 1.88× | |
| 03 | Texas | ~100K | 1.46× | |
| 04 | Massachusetts | ~30K | 1.44× | |
| 05 | Vermont | ~2K | 1.36× | |
| 06 | Washington | ~30K | 1.35× | |
| 07 | Virginia | ~30K | 1.34× | |
| 08 | Connecticut | ~10K | 1.34× | |
| 09 | Colorado | ~20K | 1.28× | |
| 10 | Oregon | ~10K | 1.27× | |
| 11 | Utah | ~10K | 1.20× | |
| 12 | North Dakota | ~2K | 1.16× | |
| 13 | Kentucky | ~10K | 1.15× | |
| 14 | South Carolina | ~20K | 1.14× | |
| 15 | New Hampshire | ~4K | 1.14× | |
| 16 | Wisconsin | ~20K | 1.12× | |
| 17 | Illinois | ~40K | 1.10× | |
| 18 | Nebraska | ~5K | 1.09× | |
| 19 | Maryland | ~20K | 1.03× | |
| 20 | New Mexico | ~5K | 1.03× | |
| 21 | Delaware | ~3K | 1.00× | |
| 22 | Georgia | ~30K | 0.97× | |
| 23 | Maine | ~3K | 0.97× | |
| 24 | Iowa | ~8K | 0.95× | |
| 25 | New York | ~50K | 0.93× | |
| 26 | Rhode Island | ~3K | 0.91× | |
| 27 | Montana | ~2K | 0.91× | |
| 28 | Alaska | ~2K | 0.91× | |
| 29 | Oklahoma | ~10K | 0.90× | |
| 30 | Pennsylvania | ~30K | 0.88× | |
| 31 | Indiana | ~20K | 0.88× | |
| 32 | South Dakota | ~2K | 0.88× | |
| 33 | California | ~90K | 0.87× | |
| 34 | Idaho | ~4K | 0.87× | |
| 35 | Louisiana | ~10K | 0.85× | |
| 36 | Nevada | ~8K | 0.85× | |
| 37 | North Carolina | ~20K | 0.83× | |
| 38 | Missouri | ~10K | 0.83× | |
| 39 | Kansas | ~6K | 0.82× | |
| 40 | West Virginia | ~4K | 0.82× | |
| 41 | Hawaii | ~3K | 0.82× | |
| 42 | Florida | ~50K | 0.81× | |
| 43 | Tennessee | ~20K | 0.81× | |
| 44 | New Jersey | ~20K | 0.78× | |
| 45 | Michigan | ~20K | 0.77× | |
| 46 | Mississippi | ~6K | 0.74× | |
| 47 | Arkansas | ~6K | 0.74× | |
| 48 | Ohio | ~20K | 0.70× | |
| 49 | Arizona | ~10K | 0.65× | |
| 50 | Alabama | ~9K | 0.64× |
The strongest cross-interests of the Human Development Index audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grêmio Foot-Ball Porto Alegrense | Sports | 27.55× | ||
| 02 | Lyric poetry | Literature | 25.77× | ||
| 03 | Montevideo | Travel & Leisure | 25.21× | ||
| 04 | FIFA Club World Cup | Sports | 23.02× | ||
| 05 | Web server | Technology & Electronics | 21.35× | ||
| 06 | El País | News | 18.90× | ||
| 07 | Atlético Madrid | Sports | 16.41× | ||
| 08 | Santos FC | Sports | 16.11× | ||
| 09 | Sport Club Internacional | Sports | 14.36× | ||
| 10 | World Heritage Site | Politics & Society | 13.82× | ||
| 11 | Clown | Kids & Family | 10.49× | ||
| 12 | Colorado Rockies | Sports | 10.10× | ||
| 13 | San Diego Padres | Sports | 9.43× | ||
| 14 | Madrid | Travel & Leisure | 8.44× | ||
| 15 | Milwaukee Brewers | Sports | 5.70× | ||
| 16 | Las Vegas | Travel & Leisure | 4.72× | ||
| 17 | Diary | Kids & Family | 3.82× | ||
| 18 | Detroit Tigers | Sports | 3.76× | ||
| 19 | Real Madrid C.F. | Sports | 3.22× | ||
| 20 | Radio | Technology & Electronics | 2.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.44× | |
| Mindfulness | BALANCE | 2.30× | |
| Urban Lifestyle | OPEN | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.20× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Social Media Usage | JOY | 0.60× |
Human Development Index has an estimated audience of 977,125 people in United States, concentrated in Texas and California.
45.9% of Human Development Index fans are female, 54.1% are male, with an average age of 38.3 years.
Human Development Index fans show strongest brand affinity for Web server (21.35×), Lyric poetry (25.77×), and FIFA Club World Cup (23.02×) over the country average.
Human Development Index fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Human Development Index itself, the audience over-indexes on Lyric poetry (25.77×), FIFA Club World Cup (23.02×), Atlético Madrid (16.41×), and Las Vegas (4.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Human Development Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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