Rascasse Audience Intelligence

Clown Audience in United States

A data profile of the people who buy, follow and care about Clown in United States — modelled from more than twelve digital signal sources. Clown has an estimated audience of 4,239,724 people in United States.

#4172among Topic in United States#202in Kids & Family

The average Clown fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toledo, Spain, Ed Harris, Pennywise (band), with strongest over-indexing on Toledo, Spain (47.45× the country average).

Demographically, the Clown audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clown fan in United States is balanced, around 36.4 years old, with strong Tradition tendencies and a notable affinity for Toledo, Spain.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clown profile in United States.

Audience size
4.2M
in United States
Gender
46.9%♀
53.1% male
Age
36.4
average years
Country rank
#7652
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clown fans

46.9% are female, 53.1% are male, average age 36.4.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Clown audience in United States
MetricValue
Female46.9%
Male53.1%
Average age36.4
Estimated audience size4,239,724
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Clown audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Clown audience comes from United States.

Worldwide audience distribution share by country for Clown
CountryShare
United States22.5%
Mexico19.3%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clown audience in United States is strongest.

Fig. 05

Top regions by affinity

Clown fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.19×
02Kentucky~60K1.19×
03Louisiana~60K1.18×
04Oklahoma~60K1.18×
05Mississippi~40K1.18×
06Alabama~70K1.17×
07Arkansas~40K1.13×
08Indiana~90K1.12×
09Nevada~50K1.12×
10Utah~40K1.11×
11West Virginia~20K1.11×
12Georgia~100K1.10×
13Arizona~100K1.10×
14California~500K1.08×
15North Carolina~100K1.06×
16Missouri~70K1.06×
17Ohio~100K1.05×
18Tennessee~90K1.05×
19Pennsylvania~100K1.04×
20South Carolina~70K1.04×
21Illinois~100K1.03×
22Kansas~30K1.03×
23Washington~90K1.02×
24New Mexico~20K1.02×
25Nebraska~20K1.01×
26New York~200K1.00×
27Michigan~100K0.99×
28Alaska~9K0.99×
29Florida~300K0.98×
30Virginia~100K0.98×
31Iowa~30K0.98×
32Idaho~20K0.96×
33Hawaii~20K0.96×
34South Dakota~9K0.96×
35North Dakota~8K0.96×
36Maryland~70K0.95×
37Oregon~50K0.95×
38New Jersey~100K0.94×
39Rhode Island~10K0.93×
40Massachusetts~80K0.92×
41Connecticut~40K0.92×
42Delaware~10K0.92×
43Minnesota~50K0.90×
44Wisconsin~60K0.89×
45Colorado~60K0.88×
46New Hampshire~10K0.83×
47Montana~10K0.82×
48Maine~10K0.81×
49Washington, District of Columbia~10K0.75×
50Vermont~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Clown, United States
0.74×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clown audience
#·InterestCategoryAffinity×
01Toledo, SpainTravel & Leisure47.45×
02Danny PhantomMovies & TV15.33×
03Pennywise (band)Music & Radio13.04×
04Ed HarrisMovies & TV9.71×
05Broadcast engineeringBusiness & Career8.52×
06State of MexicoTravel & Leisure8.36×
07MonterreyTravel & Leisure6.50×
08OaxacaTravel & Leisure6.08×
09La LigaSports5.89×
10Mexico CityTravel & Leisure5.31×
11HumorismLiterature4.93×
12Vocal musicMusic & Radio4.74×
13Buenos AiresTravel & Leisure4.65×
14GuatemalaTravel & Leisure4.59×
15WikipediaInternet & Social Media3.33×
16AutoZoneCars & Mobility2.36×
17United StatesTravel & Leisure1.78×
18FIFA World Cup 2026Sports1.71×
19Food and drinkFood & Beverages1.68×
20FoodFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clown audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.83×
SpiritualityBALANCE1.69×
Social Media UsageJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clown audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.84×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clown have in United States?

Clown has an estimated audience of 4,239,724 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clown fans?

46.9% of Clown fans are female, 53.1% are male, with an average age of 36.4 years.

03

Which brands do Clown fans like most?

Clown fans show strongest brand affinity for Toledo, Spain (47.45×), Ed Harris (9.71×), and Pennywise (band) (13.04×) over the country average.

04

Where do Clown fans live in United States?

Clown fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Clown fans also like?

Beyond Clown itself, the audience over-indexes on Ed Harris (9.71×), Pennywise (band) (13.04×), Broadcast engineering (8.52×), and Wikipedia (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Clown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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