State of Mexico Audience in United States

State of Mexico logo

State of Mexico has an estimated audience of 4,632,006 people in United States. 51.6% are female, 48.4% are male, average age 38.7. Top regions: California, Texas, Illinois. Top brand affinities: Nationality, Kendra Scott, Historic site, Vickie Guerrero, Governor of Michigan.

The average State of Mexico fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Nationality, Kendra Scott, Historic site, with strongest over-indexing on Nationality (8.71× the country average). Demographically, the State of Mexico audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of State of Mexico fans

Demographic split for State of Mexico audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.7
Estimated audience size4,632,006

Audience persona

The typical State of Mexico fan in United States is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for State of Mexico in United States
RegionReachAffinity
California1,144,7042.25×
Texas730,7971.84×
Illinois260,9821.69×
Florida182,4860.58×
Arizona181,6601.92×
New York172,9330.67×
Georgia145,3361.02×
Washington140,3911.51×
North Carolina137,7880.99×
Colorado115,2781.58×
Virginia102,7010.91×
Michigan100,4440.83×
Ohio99,9830.7×
Pennsylvania96,8080.62×
Oregon90,0401.7×
New Jersey78,5950.67×
Indiana78,1300.92×
Tennessee74,1210.8×
Wisconsin72,7031.04×
Nevada69,6531.55×
Minnesota69,5481.05×
Missouri64,8120.87×
Massachusetts64,2900.7×
Oklahoma61,3961.19×
Utah58,8281.42×
Maryland57,1850.72×
South Carolina47,7070.68×
Alabama45,7880.71×
Kentucky44,5320.77×
Kansas44,1631.21×
New Mexico42,8151.84×
Iowa39,1101.02×
Arkansas37,0530.97×
Louisiana36,3160.61×
Connecticut31,1890.67×
Nebraska29,3651.26×
Idaho28,5021.23×
Mississippi21,6110.57×
Washington, District of Columbia16,3371.17×
Hawaii12,1180.61×
West Virginia11,0610.51×
Montana10,7090.83×
New Hampshire10,5840.58×
Maine10,3560.62×
Delaware8,6440.68×
Alaska8,5460.86×
Rhode Island8,0910.55×
South Dakota7,9660.74×
Wyoming7,5051.09×
Vermont6,4220.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for State of Mexico audience
BrandAffinityCategory
Nationality8.71×Politics & Society
Kendra Scott8.67×Fashion & Accessoires
Historic site9.84×Arts & Culture
Vickie Guerrero26.77×Business & Career
Governor of Michigan11.53×Politics & Society
Google Home9.69×Technology & Electronics
Lahaina, Hawaii27.22×Travel & Leisure
Panama5.15×Travel & Leisure
Homie20.89×Politics & Society
Hipster13×Politics & Society
Grinch5.41×Movies & TV
Vocal harmony5.8×Music & Radio
Hibachi9.73×Food & Beverages
jordy nelson17.35×Sports
Combat sport1.72×Sports
Goop5.47×Internet & Social Media
Buying and Selling Real Estate7.86×Home & Garden
Fairy godmother7.15×Literature
Personality5.75×Business & Career
Hog Hunting2.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by State of Mexico audience
TraitClusterScore
SpiritualityBALANCE1.43
Pet OwnershipJOY1.42
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.27
Social Media UsageJOY1.21
Risk AppetiteTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for State of Mexico
CountryShare
Mexico42.3%
United States28.1%
Colombia2.7%

See State of Mexico audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does State of Mexico have in United States?

State of Mexico has an estimated audience of 4,632,006 people in United States, concentrated in California and Texas.

What is the gender split and age of State of Mexico fans?

51.6% of State of Mexico fans are female, 48.4% are male, with an average age of 38.7 years.

Which brands do State of Mexico fans like most?

State of Mexico fans show strongest brand affinity for Nationality (8.71×), Kendra Scott (8.67×), and Historic site (9.84×) over the country average.

Where do State of Mexico fans live in United States?

State of Mexico fans in United States are most concentrated in California (reach 1,144,704), Texas (reach 730,797), and Illinois (reach 260,982). These three regions account for the largest share of the active audience.

What other brands do State of Mexico fans also like?

Beyond State of Mexico itself, the audience over-indexes on Kendra Scott (8.67×), Historic site (9.84×), Vickie Guerrero (26.77×), and Governor of Michigan (11.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for State of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.