Rascasse Audience Intelligence

State of Mexico Audience in United States

A data profile of the people who buy, follow and care about State of Mexico in United States — modelled from more than twelve digital signal sources. State of Mexico has an estimated audience of 4,632,006 people in United States.

#97among Region in United States#505among POI in United States#605in Travel & Leisure

The average State of Mexico fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Web server, Mariachi, Cruz Azul, with strongest over-indexing on Web server (11.3× the country average).

Demographically, the State of Mexico audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical State of Mexico fan in United States is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the State of Mexico profile in United States.

Audience size
4.6M
in United States
Gender
51.6%♀
48.4% male
Age
38.7
average years
Country rank
#7129
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of State of Mexico fans

51.6% are female, 48.4% are male, average age 38.7.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for State of Mexico audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.7
Estimated audience size4,632,006
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the State of Mexico audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

28.1%

of the worldwide State of Mexico audience comes from United States.

Worldwide audience distribution share by country for State of Mexico
CountryShare
Mexico42.3%
United States28.1%
Colombia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the State of Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

State of Mexico fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.04×
02Texas~700K1.86×
03Arizona~200K1.72×
04New Mexico~40K1.60×
05Oregon~80K1.56×
06Illinois~200K1.51×
07Colorado~100K1.51×
08Nevada~60K1.43×
09Washington~100K1.41×
10Utah~60K1.35×
11Idaho~30K1.25×
12Oklahoma~60K1.22×
13Kansas~40K1.20×
14Nebraska~30K1.20×
15Washington, District of Columbia~20K1.09×
16Iowa~40K1.08×
17Wisconsin~70K1.06×
18Arkansas~40K1.04×
19Montana~10K1.04×
20Minnesota~70K1.02×
21North Carolina~100K0.97×
22Indiana~80K0.96×
23Alaska~10K0.96×
24North Dakota~9K0.94×
25Georgia~100K0.93×
26South Dakota~10K0.93×
27Vermont~8K0.93×
28Missouri~70K0.92×
29Delaware~10K0.87×
30Maine~10K0.86×
31Virginia~100K0.85×
32Kentucky~50K0.85×
33Michigan~100K0.84×
34Tennessee~80K0.83×
35New Hampshire~20K0.83×
36Rhode Island~10K0.83×
37West Virginia~20K0.82×
38Hawaii~20K0.82×
39Mississippi~30K0.81×
40South Carolina~50K0.79×
41Alabama~50K0.78×
42Louisiana~50K0.78×
43Maryland~60K0.77×
44Massachusetts~70K0.72×
45Connecticut~30K0.72×
46New Jersey~80K0.70×
47New York~200K0.68×
48Pennsylvania~100K0.68×
49Ohio~100K0.68×
50Florida~200K0.58×
Fig. 06

Affinity by region

Affinity by region — State of Mexico, United States
0.58×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the State of Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for State of Mexico audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature21.93×
02International educationBusiness & Career18.99×
03AcapulcoTravel & Leisure17.54×
04Cruz AzulSports15.40×
05MariachiMusic & Radio15.03×
06VolarisTravel & Leisure14.42×
07FIFA Club World CupSports14.32×
08Benny BlancoMusic & Radio13.38×
09Tigres UANLSports13.06×
10Club AméricaSports12.78×
11CumbiaMusic & Radio12.47×
12Web serverTechnology & Electronics11.30×
13La LigaSports7.15×
14Liga MXSports6.65×
15Las VegasTravel & Leisure5.04×
16MexicoTravel & Leisure4.29×
17TacoFood & Beverages4.03×
18WhatsAppInternet & Social Media3.43×
19FIFA World CupSports2.94×
20NatureHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the State of Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by State of Mexico audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
Pet OwnershipJOY1.67×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by State of Mexico audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Early Adopter MentalityPOWER0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does State of Mexico have in United States?

State of Mexico has an estimated audience of 4,632,006 people in United States, concentrated in California and Texas.

02

What is the gender split and age of State of Mexico fans?

51.6% of State of Mexico fans are female, 48.4% are male, with an average age of 38.7 years.

03

Which brands do State of Mexico fans like most?

State of Mexico fans show strongest brand affinity for Web server (11.3×), Mariachi (15.03×), and Cruz Azul (15.4×) over the country average.

04

Where do State of Mexico fans live in United States?

State of Mexico fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do State of Mexico fans also like?

Beyond State of Mexico itself, the audience over-indexes on Mariachi (15.03×), Cruz Azul (15.4×), International education (18.99×), and Volaris (14.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for State of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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