Rascasse Audience Intelligence

Guatemala Audience in United States

A data profile of the people who buy, follow and care about Guatemala in United States — modelled from more than twelve digital signal sources. Guatemala has an estimated audience of 20,596,577 people in United States.

#14among Country in United States#82among POI in United States#138in Travel & Leisure

The average Guatemala fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, La Liga, Mexico, with strongest over-indexing on FIFA World Cup (2.86× the country average).

Demographically, the Guatemala audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guatemala fan in United States is balanced, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guatemala profile in United States.

Audience size
20.6M
in United States
Gender
49.2%♀
50.8% male
Age
39.6
average years
Country rank
#1581
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guatemala fans

49.2% are female, 50.8% are male, average age 39.6.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Guatemala audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.6
Estimated audience size20,596,577
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Guatemala audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Guatemala audience comes from United States.

Worldwide audience distribution share by country for Guatemala
CountryShare
United States27.5%
Mexico18.2%
Colombia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guatemala audience in United States is strongest.

Fig. 05

Top regions by affinity

Guatemala fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~100K1.86×
02Maryland~500K1.52×
03California~3.5M1.50×
04Washington, District of Columbia~90K1.43×
05New Jersey~700K1.38×
06Virginia~700K1.35×
07Nebraska~100K1.33×
08Georgia~800K1.30×
09Massachusetts~500K1.30×
10Connecticut~300K1.29×
11Florida~2M1.28×
12Alabama~400K1.27×
13Texas~2M1.26×
14New York~1.5M1.26×
15Tennessee~500K1.13×
16Delaware~60K1.08×
17North Carolina~700K1.07×
18Utah~200K1.07×
19Washington~400K1.05×
20Oklahoma~200K1.05×
21Illinois~700K1.04×
22Nevada~200K1.04×
23Arizona~400K1.02×
24Kentucky~300K1.02×
25Kansas~200K1.00×
26Oregon~200K0.99×
27South Dakota~50K0.99×
28South Carolina~300K0.95×
29Colorado~300K0.93×
30Arkansas~200K0.93×
31Iowa~200K0.90×
32Alaska~40K0.88×
33Pennsylvania~600K0.87×
34Indiana~300K0.86×
35Louisiana~200K0.84×
36Minnesota~200K0.82×
37Mississippi~100K0.82×
38New Mexico~80K0.80×
39Idaho~80K0.77×
40Ohio~500K0.75×
41Missouri~200K0.75×
42Michigan~400K0.70×
43Vermont~20K0.68×
44New Hampshire~50K0.67×
45North Dakota~30K0.66×
46Wisconsin~200K0.65×
47Hawaii~60K0.65×
48Montana~40K0.65×
49Maine~50K0.64×
50West Virginia~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Guatemala, United States
0.60×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guatemala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guatemala audience
#·InterestCategoryAffinity×
01El PaísNews10.63×
02Cruz AzulSports8.46×
03La LigaSports7.69×
04MariachiMusic & Radio6.94×
05VolarisTravel & Leisure6.77×
06CumbiaMusic & Radio6.55×
07ShakiraMusic & Radio6.51×
08Soap operaMovies & TV4.35×
09MexicoTravel & Leisure3.58×
10Spanish languagePolitics & Society3.51×
11FIFA World CupSports2.86×
12Las VegasTravel & Leisure2.84×
13Discount storesShopping2.35×
14T-MobileTechnology & Electronics2.13×
15UniversityBusiness & Career2.04×
16RecreationTravel & Leisure1.90×
17VacationsTravel & Leisure1.89×
18NatureHome & Garden1.77×
19Mobile phonesTechnology & Electronics1.63×
20HappinessHealth1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guatemala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guatemala audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
Convenience OrientationPREMIUM1.41×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guatemala audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guatemala have in United States?

Guatemala has an estimated audience of 20,596,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guatemala fans?

49.2% of Guatemala fans are female, 50.8% are male, with an average age of 39.6 years.

03

Which brands do Guatemala fans like most?

Guatemala fans show strongest brand affinity for FIFA World Cup (2.86×), La Liga (7.69×), and Mexico (3.58×) over the country average.

04

Where do Guatemala fans live in United States?

Guatemala fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Guatemala fans also like?

Beyond Guatemala itself, the audience over-indexes on La Liga (7.69×), Mexico (3.58×), Cruz Azul (8.46×), and Spanish language (3.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Guatemala audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →