Guatemala Audience in United States
Guatemala has an estimated audience of 20,596,577 people in United States. 49.2% are female, 50.8% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Nationality, Progressive rock, Panama, Jeep Wagoneer.
The average Guatemala fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Nationality, Progressive rock, with strongest over-indexing on Kendra Scott (5.16× the country average). Demographically, the Guatemala audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Guatemala fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 39.6 |
| Estimated audience size | 20,596,577 |
Audience persona
The typical Guatemala fan in United States is balanced, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,627,223 | 1.6× |
| Texas | 2,243,511 | 1.27× |
| Florida | 1,899,148 | 1.36× |
| New York | 1,562,577 | 1.36× |
| Georgia | 822,459 | 1.3× |
| Illinois | 729,782 | 1.06× |
| New Jersey | 716,170 | 1.37× |
| North Carolina | 671,629 | 1.08× |
| Virginia | 669,213 | 1.33× |
| Pennsylvania | 606,111 | 0.87× |
| Maryland | 547,105 | 1.54× |
| Massachusetts | 536,503 | 1.32× |
| Tennessee | 494,447 | 1.2× |
| Ohio | 471,939 | 0.74× |
| Arizona | 468,557 | 1.11× |
| Washington | 463,171 | 1.12× |
| Alabama | 381,026 | 1.32× |
| Michigan | 379,657 | 0.7× |
| Indiana | 324,681 | 0.86× |
| Colorado | 311,825 | 0.96× |
| South Carolina | 276,260 | 0.89× |
| Connecticut | 263,971 | 1.28× |
| Missouri | 252,554 | 0.76× |
| Minnesota | 246,970 | 0.84× |
| Kentucky | 246,748 | 0.96× |
| Oklahoma | 238,590 | 1.04× |
| Oregon | 233,964 | 0.99× |
| Louisiana | 218,211 | 0.82× |
| Nevada | 211,837 | 1.06× |
| Utah | 200,205 | 1.09× |
| Wisconsin | 195,329 | 0.63× |
| Kansas | 159,392 | 0.98× |
| Arkansas | 152,997 | 0.9× |
| Iowa | 150,400 | 0.89× |
| Mississippi | 137,098 | 0.81× |
| Nebraska | 127,959 | 1.24× |
| Rhode Island | 112,563 | 1.72× |
| Washington, District of Columbia | 94,529 | 1.53× |
| New Mexico | 81,589 | 0.79× |
| Idaho | 76,452 | 0.74× |
| Hawaii | 56,022 | 0.63× |
| West Virginia | 54,425 | 0.57× |
| Delaware | 53,613 | 0.94× |
| New Hampshire | 52,960 | 0.65× |
| Maine | 45,776 | 0.62× |
| South Dakota | 41,813 | 0.88× |
| Alaska | 38,555 | 0.88× |
| Montana | 34,582 | 0.61× |
| North Dakota | 26,255 | 0.62× |
| Vermont | 21,186 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 5.16× | Fashion & Accessoires |
| Nationality | 3.54× | Politics & Society |
| Progressive rock | 3.17× | Music & Radio |
| Panama | 5.48× | Travel & Leisure |
| Jeep Wagoneer | 8.31× | Cars & Mobility |
| Elsword | 21.88× | Games |
| jordy nelson | 18.65× | Sports |
| Israel | 2.3× | Travel & Leisure |
| Combat sport | 1.71× | Sports |
| Personality | 4.19× | Business & Career |
| Isabela (province) | 9.05× | |
| TeachHUB | 2.27× | Business & Career |
| Hog Hunting | 1.8× | Sports |
| Mothercare | 1.67× | Kids & Family |
| James Madison University | 6.46× | Business & Career |
| Sears | 1.94× | Shopping |
| Homie | 6.97× | Politics & Society |
| Warning sign | 5.56× | Cars & Mobility |
| Biblical inspiration | 3.94× | Politics & Society |
| Macha | 5.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.21 |
| Extroversion | THRILL | 1.15 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Social Media Usage | JOY | 1.07 |
| Urban Lifestyle | OPEN | 1.02 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
See Guatemala audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Guatemala have in United States?
Guatemala has an estimated audience of 20,596,577 people in United States, concentrated in California and Texas.
What is the gender split and age of Guatemala fans?
49.2% of Guatemala fans are female, 50.8% are male, with an average age of 39.6 years.
Which brands do Guatemala fans like most?
Guatemala fans show strongest brand affinity for Kendra Scott (5.16×), Nationality (3.54×), and Progressive rock (3.17×) over the country average.
Where do Guatemala fans live in United States?
Guatemala fans in United States are most concentrated in California (reach 3,627,223), Texas (reach 2,243,511), and Florida (reach 1,899,148). These three regions account for the largest share of the active audience.
What other brands do Guatemala fans also like?
Beyond Guatemala itself, the audience over-indexes on Nationality (3.54×), Progressive rock (3.17×), Panama (5.48×), and Jeep Wagoneer (8.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.