Guatemala Audience in Germany
Guatemala has an estimated audience of 662,998 people in Germany. 50.5% are female, 49.5% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Weimar Republic, Buying a House, Unique Gifts, Stradivarius.
The average Guatemala fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Weimar Republic, Buying a House, with strongest over-indexing on Kodi (software) (10.08× the country average). Demographically, the Guatemala audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Guatemala fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.2 |
| Estimated audience size | 662,998 |
Audience persona
The typical Guatemala fan in Germany is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,332 | 1.06× |
| Bayern | 137,092 | 1.29× |
| Baden-Württemberg | 110,681 | 1.22× |
| Hessen | 62,366 | 1.23× |
| Niedersachsen | 61,410 | 0.95× |
| Berlin | 35,269 | 1.19× |
| Rheinland-Pfalz | 33,454 | 1.01× |
| Sachsen | 30,822 | 0.95× |
| Schleswig-Holstein | 22,455 | 0.94× |
| Hamburg | 17,190 | 1.15× |
| Brandenburg | 16,687 | 0.81× |
| Thüringen | 14,184 | 0.84× |
| Sachsen-Anhalt | 13,448 | 0.78× |
| Mecklenburg-Vorpommern | 9,104 | 0.72× |
| Saarland | 7,066 | 0.87× |
| Bremen | 5,606 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 10.08× | Technology & Electronics |
| Weimar Republic | 9.59× | Politics & Society |
| Buying a House | 7.58× | Home & Garden |
| Unique Gifts | 1.7× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Litter box | 1.5× | Pets & Animals |
| 3D printing | 2.42× | Technology & Electronics |
| Preacher (comics) | 7.49× | Literature |
| Medieval fantasy | 11.28× | Literature |
| Škoda Kodiaq | 2.02× | Cars & Mobility |
| Christmas Gift | 1.59× | Kids & Family |
| Birthday Gifts | 1.56× | Kids & Family |
| Buying and Selling Real Estate | 6.25× | Home & Garden |
| Corona (band) | 2.15× | Music & Radio |
| Este, Veneto | 2.09× | Travel & Leisure |
| Israel | 1.62× | Travel & Leisure |
| Nationality | 2.38× | Politics & Society |
| Gudrun Sjödén | 2.46× | Fashion & Accessoires |
| Hauptschule | 6.05× | Kids & Family |
| Eindhoven | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.69 |
| Tradition | CONSERVATISM | 1.66 |
| Mindfulness | BALANCE | 1.54 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
See Guatemala audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Guatemala have in Germany?
Guatemala has an estimated audience of 662,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guatemala fans?
50.5% of Guatemala fans are female, 49.5% are male, with an average age of 39.2 years.
Which brands do Guatemala fans like most?
Guatemala fans show strongest brand affinity for Kodi (software) (10.08×), Weimar Republic (9.59×), and Buying a House (7.58×) over the country average.
Where do Guatemala fans live in Germany?
Guatemala fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,332), Bayern (reach 137,092), and Baden-Württemberg (reach 110,681). These three regions account for the largest share of the active audience.
What other brands do Guatemala fans also like?
Beyond Guatemala itself, the audience over-indexes on Weimar Republic (9.59×), Buying a House (7.58×), Unique Gifts (1.7×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.