Guatemala Audience in Germany
Guatemala has an estimated audience of 662,998 people in Germany. 50.5% are female, 49.5% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FilGoal, Satire, Country rap, Mexico, Borussia Dortmund.
The average Guatemala fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FilGoal, Satire, Country rap, with strongest over-indexing on FilGoal (73.32× the country average). Demographically, the Guatemala audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Guatemala fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.2 |
| Estimated audience size | 662,998 |
Audience persona
The typical Guatemala fan in Germany is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for FilGoal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,332 | 1.06× |
| Bayern | 137,092 | 1.29× |
| Baden-Württemberg | 110,681 | 1.22× |
| Hessen | 62,366 | 1.23× |
| Niedersachsen | 61,410 | 0.95× |
| Berlin | 35,269 | 1.19× |
| Rheinland-Pfalz | 33,454 | 1.01× |
| Sachsen | 30,822 | 0.95× |
| Schleswig-Holstein | 22,455 | 0.94× |
| Hamburg | 17,190 | 1.15× |
| Brandenburg | 16,687 | 0.81× |
| Thüringen | 14,184 | 0.84× |
| Sachsen-Anhalt | 13,448 | 0.78× |
| Mecklenburg-Vorpommern | 9,104 | 0.72× |
| Saarland | 7,066 | 0.87× |
| Bremen | 5,606 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FilGoal | 73.32× | Sports |
| Satire | 5.83× | Literature |
| Country rap | 7.04× | Music & Radio |
| Mexico | 8.2× | Travel & Leisure |
| Borussia Dortmund | 1.63× | Sports |
| Winona Ryder | 6.05× | Movies & TV |
| ICloud | 5.1× | Technology & Electronics |
| Kurdistan | 9.31× | Travel & Leisure |
| Fachhochschule | 7.15× | Business & Career |
| Frida Kahlo | 6.25× | Arts & Culture |
| Tagesschau | 1.87× | Movies & TV |
| Casino | 5.15× | Games |
| Pets | 1.59× | Pets & Animals |
| Vacations | 2.35× | Travel & Leisure |
| German television comedy | 4.71× | Movies & TV |
| Family | 1.62× | Kids & Family |
| Dailymotion | 5.5× | Movies & TV |
| Smallville | 7.38× | Movies & TV |
| FC Bayern Munich | 1.5× | Sports |
| BAUR | 3.47× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.69 |
| Tradition | CONSERVATISM | 1.66 |
| Mindfulness | BALANCE | 1.54 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
See Guatemala audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Guatemala have in Germany?
Guatemala has an estimated audience of 662,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guatemala fans?
50.5% of Guatemala fans are female, 49.5% are male, with an average age of 39.2 years.
Which brands do Guatemala fans like most?
Guatemala fans show strongest brand affinity for FilGoal (73.32×), Satire (5.83×), and Country rap (7.04×) over the country average.
Where do Guatemala fans live in Germany?
Guatemala fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,332), Bayern (reach 137,092), and Baden-Württemberg (reach 110,681). These three regions account for the largest share of the active audience.
What other brands do Guatemala fans also like?
Beyond Guatemala itself, the audience over-indexes on Satire (5.83×), Country rap (7.04×), Mexico (8.2×), and Borussia Dortmund (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.