Mexico Audience in Germany
Mexico has an estimated audience of 1,892,394 people in Germany. 47.9% are female, 52.1% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Mazatlán, Movies, Mexico City, Colombia.
The average Mexico fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Mazatlán, Movies, with strongest over-indexing on Natural World (4.07× the country average). Demographically, the Mexico audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Mexico fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 35.7 |
| Estimated audience size | 1,892,394 |
Audience persona
The typical Mexico fan in Germany is balanced, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 481,566 | 1.16× |
| Bayern | 341,757 | 1.12× |
| Baden-Württemberg | 313,897 | 1.22× |
| Hessen | 246,106 | 1.71× |
| Niedersachsen | 167,927 | 0.91× |
| Berlin | 123,961 | 1.47× |
| Rheinland-Pfalz | 93,216 | 0.98× |
| Sachsen | 75,964 | 0.82× |
| Schleswig-Holstein | 54,642 | 0.8× |
| Brandenburg | 51,799 | 0.88× |
| Hamburg | 46,090 | 1.08× |
| Thüringen | 33,364 | 0.69× |
| Sachsen-Anhalt | 32,939 | 0.67× |
| Mecklenburg-Vorpommern | 23,265 | 0.64× |
| Saarland | 18,450 | 0.79× |
| Bremen | 16,910 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 4.07× | Fashion & Accessoires |
| Mazatlán | 20.08× | Travel & Leisure |
| Movies | 2.12× | Movies & TV |
| Mexico City | 16.06× | Travel & Leisure |
| Colombia | 8.66× | Travel & Leisure |
| Meditation | 2.85× | Health |
| Wellness (alternative medicine) | 2.68× | Health |
| Latin pop | 5.67× | Music & Radio |
| KaRoL G | 14.85× | Music & Radio |
| Sustainability | 2.35× | Politics & Society |
| Peru | 7.45× | Travel & Leisure |
| Justin Timberlake | 8.1× | Music & Radio |
| Playa del Carmen | 10.53× | Travel & Leisure |
| Khaled Hosseini | 27.2× | Literature |
| TUI | 2.53× | Travel & Leisure |
| Photography | 1.52× | Arts & Culture |
| Art film | 3.23× | Movies & TV |
| Magazines | 1.67× | Literature |
| Nature | 1.55× | Home & Garden |
| Arequipa | 15.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.78 |
| Urban Lifestyle | OPEN | 1.55 |
| Patriotism | CONSERVATISM | 1.44 |
| Indulgence | JOY | 1.33 |
| Sports Activity | POWER | 1.33 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Mexico | 10.6% |
| Spain | 7.1% |
See Mexico audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Mexico have in Germany?
Mexico has an estimated audience of 1,892,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mexico fans?
47.9% of Mexico fans are female, 52.1% are male, with an average age of 35.7 years.
Which brands do Mexico fans like most?
Mexico fans show strongest brand affinity for Natural World (4.07×), Mazatlán (20.08×), and Movies (2.12×) over the country average.
Where do Mexico fans live in Germany?
Mexico fans in Germany are most concentrated in Nordrhein-Westfalen (reach 481,566), Bayern (reach 341,757), and Baden-Württemberg (reach 313,897). These three regions account for the largest share of the active audience.
What other brands do Mexico fans also like?
Beyond Mexico itself, the audience over-indexes on Mazatlán (20.08×), Movies (2.12×), Mexico City (16.06×), and Colombia (8.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.