Mexico Audience in Germany
A data profile of the people who buy, follow and care about Mexico in Germany — modelled from more than twelve digital signal sources. Mexico has an estimated audience of 1,892,394 people in Germany.
The average Mexico fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mazatlán, Movies, Mexico City, with strongest over-indexing on Mazatlán (20.08× the country average).
Demographically, the Mexico audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mexico fan in Germany is balanced, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Mazatlán.
At a glance
The key figures that characterise the Mexico profile in Germany.
Search interest · 12-month trend
Demographics of Mexico fans
47.9% are female, 52.1% are male, average age 35.7.
Gender split
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 35.7 |
| Estimated audience size | 1,892,394 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Mexico audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| Mexico | 10.6% |
| Spain | 7.1% |
Geography
Where the Mexico audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.54× | |
| 02 | Berlin | ~100K | 1.33× | |
| 03 | Baden-Württemberg | ~300K | 1.17× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.13× | |
| 05 | Bayern | ~300K | 1.11× | |
| 06 | Hamburg | ~50K | 1.09× | |
| 07 | Bremen | ~20K | 1.08× | |
| 08 | Rheinland-Pfalz | ~90K | 0.97× | |
| 09 | Niedersachsen | ~200K | 0.93× | |
| 10 | Sachsen | ~80K | 0.90× | |
| 11 | Brandenburg | ~50K | 0.90× | |
| 12 | Schleswig-Holstein | ~60K | 0.87× | |
| 13 | Saarland | ~20K | 0.87× | |
| 14 | Thüringen | ~40K | 0.80× | |
| 15 | Sachsen-Anhalt | ~40K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mexico audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Khaled Hosseini | Literature | 27.20× | ||
| 02 | Mazatlán | Travel & Leisure | 20.08× | ||
| 03 | Mexico City | Travel & Leisure | 16.06× | ||
| 04 | KaRoL G | Music & Radio | 14.85× | ||
| 05 | Playa del Carmen | Travel & Leisure | 10.53× | ||
| 06 | Colombia | Travel & Leisure | 8.66× | ||
| 07 | Justin Timberlake | Music & Radio | 8.10× | ||
| 08 | Peru | Travel & Leisure | 7.45× | ||
| 09 | Latin pop | Music & Radio | 5.67× | ||
| 10 | Shakira | Music & Radio | 4.12× | ||
| 11 | Art film | Movies & TV | 3.23× | ||
| 12 | Meditation | Health | 2.85× | ||
| 13 | Wellness (alternative medicine) | Health | 2.68× | ||
| 14 | TUI | Travel & Leisure | 2.53× | ||
| 15 | Sustainability | Politics & Society | 2.35× | ||
| 16 | Movies | Movies & TV | 2.12× | ||
| 17 | Magazines | Literature | 1.67× | ||
| 18 | Nature | Home & Garden | 1.55× | ||
| 19 | Photography | Arts & Culture | 1.52× | ||
| 20 | Ukrainians | Music & Radio | 1.50× |
Personality of the Mexico audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Pet Ownership | JOY | 1.04× | |
| Sports Activity | POWER | 1.04× |
Frequently asked questions
How many fans does Mexico have in Germany?
Mexico has an estimated audience of 1,892,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mexico fans?
47.9% of Mexico fans are female, 52.1% are male, with an average age of 35.7 years.
Which brands do Mexico fans like most?
Mexico fans show strongest brand affinity for Mazatlán (20.08×), Movies (2.12×), and Mexico City (16.06×) over the country average.
Where do Mexico fans live in Germany?
Mexico fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Mexico fans also like?
Beyond Mexico itself, the audience over-indexes on Movies (2.12×), Mexico City (16.06×), Colombia (8.66×), and Meditation (2.85×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Mexico audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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