Rascasse Audience Intelligence

Mexico City Audience in Germany

A data profile of the people who buy, follow and care about Mexico City in Germany — modelled from more than twelve digital signal sources. Mexico City has an estimated audience of 372,064 people in Germany.

#287among City in Germany#1363among POI in Germany#1187in Travel & Leisure

The average Mexico City fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mexico, Frida Kahlo, Haruki Murakami, with strongest over-indexing on Mexico (16.06× the country average).

Demographically, the Mexico City audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mexico City fan in Germany is balanced, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mexico.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexico City profile in Germany.

Audience size
372K
in Germany
Gender
46.4%♀
53.6% male
Age
35.2
average years
Country rank
#14866
POI in Germany
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexico City fans

46.4% are female, 53.6% are male, average age 35.2.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Mexico City audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age35.2
Estimated audience size372,064
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Mexico City audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Mexico City audience comes from Germany.

Worldwide audience distribution share by country for Mexico City
CountryShare
United States26.1%
Mexico25.7%
Colombia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexico City audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mexico City fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.61×
02Bayern~80K1.31×
03Baden-Württemberg~60K1.24×
04Hamburg~10K1.19×
05Hessen~30K1.15×
06Bremen~3K1.00×
07Nordrhein-Westfalen~80K0.98×
08Rheinland-Pfalz~20K0.98×
09Sachsen~20K0.93×
10Thüringen~9K0.90×
11Niedersachsen~30K0.88×
12Schleswig-Holstein~10K0.88×
13Brandenburg~10K0.88×
14Saarland~4K0.82×
15Sachsen-Anhalt~8K0.79×
16Mecklenburg-Vorpommern~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Mexico City, Germany
0.77×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexico City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexico City audience
#·InterestCategoryAffinity×
01Haruki MurakamiLiterature35.19×
02AcapulcoTravel & Leisure32.82×
03George CarlinMovies & TV27.19×
04Spring breakTravel & Leisure24.93×
05MexicoTravel & Leisure16.06×
06MadridTravel & Leisure10.17×
07Frida KahloArts & Culture9.22×
08Las VegasTravel & Leisure5.75×
09Lothar MatthäusSports4.80×
10Cillian MurphyMovies & TV4.59×
11Crime fictionLiterature4.07×
12Travel agencyTravel & Leisure4.00×
13TipicoGames3.34×
14VfL BochumSports3.12×
15ActivismPolitics & Society2.77×
16CanadaTravel & Leisure2.42×
17RB LeipzigSports2.17×
18RedditInternet & Social Media1.97×
19LivemusicMusic & Radio1.96×
20HugendubelShopping1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexico City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexico City audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.79×
SpiritualityBALANCE1.77×
TravellingTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexico City audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Family OrientationCONSERVATISM0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexico City have in Germany?

Mexico City has an estimated audience of 372,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mexico City fans?

46.4% of Mexico City fans are female, 53.6% are male, with an average age of 35.2 years.

03

Which brands do Mexico City fans like most?

Mexico City fans show strongest brand affinity for Mexico (16.06×), Frida Kahlo (9.22×), and Haruki Murakami (35.19×) over the country average.

04

Where do Mexico City fans live in Germany?

Mexico City fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mexico City fans also like?

Beyond Mexico City itself, the audience over-indexes on Frida Kahlo (9.22×), Haruki Murakami (35.19×), Madrid (10.17×), and Spring break (24.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Mexico City audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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