A data profile of the people who buy, follow and care about Mexico City in Spain — modelled from more than twelve digital signal sources. Mexico City has an estimated audience of 2,954,524 people in Spain.
Mexico City has an estimated audience of 2,954,524 people in Spain. 53.2% are female, 46.8% are male, average age 41.0. Top brand affinities: Religion, Canada, Apple TV, Solar energy, Radio.
Top brand affinities include Religion, Canada, Apple TV, with strongest over-indexing on Religion (2.15× the country average).
Demographically, the Mexico City audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Mexico City fan in Spain is balanced, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Mexico City profile in Spain.
53.2% are female, 46.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.0 |
| Estimated audience size | 2,954,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Mexico City audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.1% |
| Mexico | 25.7% |
| Colombia | 6.1% |
The strongest cross-interests of the Mexico City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple TV | Movies & TV | 3.67× | ||
| 02 | Forex Online Trading | Business & Career | 3.49× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.48× | ||
| 04 | Satire | Literature | 3.35× | ||
| 05 | Crime fiction | Literature | 3.33× | ||
| 06 | Soap opera | Movies & TV | 2.97× | ||
| 07 | Caribbean | Travel & Leisure | 2.65× | ||
| 08 | Solar energy | Home & Garden | 2.57× | ||
| 09 | Pay television | Movies & TV | 2.53× | ||
| 10 | Radio | Technology & Electronics | 2.21× | ||
| 11 | Religion | Business & Career | 2.15× | ||
| 12 | Volunteering | Politics & Society | 2.08× | ||
| 13 | Michael Jackson | Music & Radio | 1.96× | ||
| 14 | Badoo | Internet & Social Media | 1.89× | ||
| 15 | RTVE | Movies & TV | 1.83× | ||
| 16 | Canada | Travel & Leisure | 1.75× | ||
| 17 | New York City | Travel & Leisure | 1.66× | ||
| 18 | Digital photography | Business & Career | 1.64× | ||
| 19 | Country music | Music & Radio | 1.57× | ||
| 20 | Julio Iglesias | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.76× | |
| Healthy Lifestyle | BALANCE | 1.38× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Indulgence | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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