A data profile of the people who buy, follow and care about Valencia in Spain — modelled from more than twelve digital signal sources. Valencia has an estimated audience of 6,178,258 people in Spain.
Valencia has an estimated audience of 6,178,258 people in Spain. 60.9% are female, 39.1% are male, average age 43.9. Top brand affinities: Iberia (airline), WhatsApp, Distilled beverage, Mango, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Distilled beverage, with strongest over-indexing on Iberia (airline) (2.72× the country average).
Demographically, the Valencia audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Valencia fan in Spain is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Valencia profile in Spain.
60.9% are female, 39.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 43.9 |
| Estimated audience size | 6,178,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Valencia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 31.5% |
| United States | 9.3% |
| Italy | 5.0% |
The strongest cross-interests of the Valencia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.59× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.25× | ||
| 03 | Betfair | Games | 3.15× | ||
| 04 | Internet & Social Media | 2.91× | |||
| 05 | Refrigerator | Home & Garden | 2.84× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.72× | ||
| 07 | Mango | Shopping | 2.65× | ||
| 08 | Volunteering | Politics & Society | 2.63× | ||
| 09 | Alicante | Travel & Leisure | 2.59× | ||
| 10 | Real property | Home & Garden | 2.48× | ||
| 11 | Distilled beverage | Food & Beverages | 2.32× | ||
| 12 | Dentistry | Business & Career | 2.17× | ||
| 13 | Badoo | Internet & Social Media | 2.08× | ||
| 14 | Julio Iglesias | Music & Radio | 2.03× | ||
| 15 | TripAdvisor | Travel & Leisure | 2.00× | ||
| 16 | Aldi | Shopping | 1.84× | ||
| 17 | Travel website | Travel & Leisure | 1.78× | ||
| 18 | MSN | News | 1.72× | ||
| 19 | Hipercor | Shopping | 1.62× | ||
| 20 | Coches.net | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Valencia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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