Valencia Audience in Spain
Valencia has an estimated audience of 6,178,258 people in Spain. 60.9% are female, 39.1% are male, average age 43.9. Top brand affinities: Iberia (airline), WhatsApp, Julio Iglesias, Distilled beverage, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Julio Iglesias, with strongest over-indexing on Iberia (airline) (2.72× the country average). Demographically, the Valencia audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Valencia fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 43.9 |
| Estimated audience size | 6,178,258 |
Audience persona
The typical Valencia fan in Spain is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Valencia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.72× | Travel & Leisure |
| 2.91× | Internet & Social Media | |
| Julio Iglesias | 2.03× | Music & Radio |
| Distilled beverage | 2.32× | Food & Beverages |
| Mango | 2.65× | Shopping |
| Refrigerator | 2.84× | Home & Garden |
| Betfair | 3.15× | Games |
| Aldi | 1.84× | Shopping |
| Real property | 2.48× | Home & Garden |
| Volunteering | 2.63× | Politics & Society |
| Coches.net | 1.6× | Cars & Mobility |
| Rayo Vallecano | 3.25× | Travel & Leisure |
| TripAdvisor | 2× | Travel & Leisure |
| Satire | 3.59× | Literature |
| Badoo | 2.08× | Internet & Social Media |
| MSN | 1.72× | News |
| Alicante | 2.59× | Travel & Leisure |
| Travel website | 1.78× | Travel & Leisure |
| Hipercor | 1.62× | Shopping |
| Dentistry | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Quality Awareness | PREMIUM | 1.36 |
| Convenience Orientation | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.26 |
| Indulgence | JOY | 1.19 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 31.5% |
| United States | 9.3% |
| Italy | 5.0% |
See Valencia audiences in other countries
More City audiences in Spain
- Madrid (19,057,275)
- Barcelona (14,510,740)
- Buenos Aires (6,817,490)
- Seville (6,306,864)
- New York City (5,531,215)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Valencia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.