Rascasse Audience Intelligence

Valencia Audience in Germany

A data profile of the people who buy, follow and care about Valencia in Germany — modelled from more than twelve digital signal sources. Valencia has an estimated audience of 489,316 people in Germany.

#215among City in Germany#1008among POI in Germany#930in Travel & Leisure

The average Valencia fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Benidorm, La Liga, Konfrontacja Sztuk Walki, with strongest over-indexing on Benidorm (30.36× the country average).

Demographically, the Valencia audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Valencia fan in Germany is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Benidorm.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valencia profile in Germany.

Audience size
489K
in Germany
Gender
51.7%♀
48.3% male
Age
42.8
average years
Country rank
#11954
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valencia fans

51.7% are female, 48.3% are male, average age 42.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Valencia audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age42.8
Estimated audience size489,316
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Valencia audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4926%
50+26%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Valencia audience comes from Germany.

Worldwide audience distribution share by country for Valencia
CountryShare
Spain31.5%
United States9.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valencia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Valencia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.39×
02Hessen~50K1.37×
03Baden-Württemberg~90K1.35×
04Hamburg~10K1.31×
05Bayern~90K1.20×
06Nordrhein-Westfalen~100K1.15×
07Rheinland-Pfalz~20K1.01×
08Bremen~4K0.98×
09Schleswig-Holstein~20K0.95×
10Niedersachsen~40K0.88×
11Brandenburg~10K0.85×
12Sachsen~20K0.84×
13Saarland~5K0.81×
14Mecklenburg-Vorpommern~6K0.68×
15Thüringen~8K0.66×
16Sachsen-Anhalt~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Valencia, Germany
0.60×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valencia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valencia audience
#·InterestCategoryAffinity×
01BenidormTravel & Leisure30.36×
02Konfrontacja Sztuk WalkiSports20.00×
03Japan national football teamSports17.61×
04Roller skatingSports9.24×
05Esther GrafMusic & Radio8.89×
06Ford RangerCars & Mobility5.83×
07Iberia (airline)Travel & Leisure5.46×
08Adventure parkKids & Family4.08×
09MauritiusTravel & Leisure3.89×
10La LigaSports3.29×
11Ligue 1Sports3.15×
12LodgingTravel & Leisure2.45×
13High schoolBusiness & Career2.25×
14BiologyHealth2.10×
15RefrigeratorHome & Garden2.09×
16TUITravel & Leisure1.99×
17BeachesTravel & Leisure1.98×
18StuttgartTravel & Leisure1.79×
19Musical instrumentMusic & Radio1.68×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valencia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valencia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.60×
TraditionCONSERVATISM1.50×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valencia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
DIY MentalityTHRILL0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valencia have in Germany?

Valencia has an estimated audience of 489,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Valencia fans?

51.7% of Valencia fans are female, 48.3% are male, with an average age of 42.8 years.

03

Which brands do Valencia fans like most?

Valencia fans show strongest brand affinity for Benidorm (30.36×), La Liga (3.29×), and Konfrontacja Sztuk Walki (20×) over the country average.

04

Where do Valencia fans live in Germany?

Valencia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Valencia fans also like?

Beyond Valencia itself, the audience over-indexes on La Liga (3.29×), Konfrontacja Sztuk Walki (20×), Beaches (1.98×), and Lodging (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Valencia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Valencia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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