Mauritius Audience in Germany
Mauritius has an estimated audience of 1,640,168 people in Germany. 72.1% are female, 27.9% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, Wedding cake topper, Wedding planner, TUI, Hawaii.
The average Mauritius fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, Wedding cake topper, Wedding planner, with strongest over-indexing on Ryanair (5.28× the country average). Demographically, the Mauritius audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Mauritius fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 37.4 |
| Estimated audience size | 1,640,168 |
Audience persona
The typical Mauritius fan in Germany is more female, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 403,420 | 1.12× |
| Bayern | 320,845 | 1.22× |
| Baden-Württemberg | 297,839 | 1.33× |
| Hessen | 156,264 | 1.25× |
| Niedersachsen | 153,030 | 0.96× |
| Rheinland-Pfalz | 90,712 | 1.1× |
| Sachsen | 79,428 | 0.99× |
| Berlin | 71,354 | 0.97× |
| Schleswig-Holstein | 53,433 | 0.91× |
| Brandenburg | 45,734 | 0.9× |
| Hamburg | 40,895 | 1.1× |
| Thüringen | 37,667 | 0.9× |
| Sachsen-Anhalt | 35,306 | 0.83× |
| Mecklenburg-Vorpommern | 23,345 | 0.75× |
| Saarland | 16,885 | 0.84× |
| Bremen | 11,606 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 5.28× | Travel & Leisure |
| Wedding cake topper | 21.96× | Food & Beverages |
| Wedding planner | 6.93× | Kids & Family |
| TUI | 3.91× | Travel & Leisure |
| Hawaii | 8.68× | Travel & Leisure |
| Bridal registry | 6.67× | Kids & Family |
| Honeymoon | 14.5× | Kids & Family |
| Wizz Air | 5.87× | Travel & Leisure |
| Wedding cake | 3.91× | Food & Beverages |
| EasyJet | 4.32× | Travel & Leisure |
| Ariel (detergent) | 9.24× | Home & Garden |
| Deichmann | 2× | Shopping |
| Uomini e Donne | 11.65× | Movies & TV |
| Oscar de la Renta | 10.4× | Fashion & Accessoires |
| Religion | 1.88× | Business & Career |
| Maldives | 4.58× | Travel & Leisure |
| Seychelles | 6.61× | Travel & Leisure |
| Wedding dress | 3.08× | Fashion & Accessoires |
| Sonnenklar.TV | 2.92× | Travel & Leisure |
| HolidayCheck | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.56 |
| Convenience Orientation | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.46 |
| Design Affinity | PREMIUM | 1.43 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 8.5% |
| India | 8.3% |
| Germany | 7.8% |
See Mauritius audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Mauritius have in Germany?
Mauritius has an estimated audience of 1,640,168 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mauritius fans?
72.1% of Mauritius fans are female, 27.9% are male, with an average age of 37.4 years.
Which brands do Mauritius fans like most?
Mauritius fans show strongest brand affinity for Ryanair (5.28×), Wedding cake topper (21.96×), and Wedding planner (6.93×) over the country average.
Where do Mauritius fans live in Germany?
Mauritius fans in Germany are most concentrated in Nordrhein-Westfalen (reach 403,420), Bayern (reach 320,845), and Baden-Württemberg (reach 297,839). These three regions account for the largest share of the active audience.
What other brands do Mauritius fans also like?
Beyond Mauritius itself, the audience over-indexes on Wedding cake topper (21.96×), Wedding planner (6.93×), TUI (3.91×), and Hawaii (8.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mauritius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.