Maldives Audience in Germany
Maldives has an estimated audience of 1,601,473 people in Germany. 65.2% are female, 34.8% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skyscanner, Package tour, Malé, Snorkeling, Summer vacation.
The average Maldives fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skyscanner, Package tour, Malé, with strongest over-indexing on Skyscanner (7.28× the country average). Demographically, the Maldives audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Maldives fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.2 |
| Estimated audience size | 1,601,473 |
Audience persona
The typical Maldives fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Skyscanner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 411,185 | 1.17× |
| Bayern | 294,217 | 1.14× |
| Baden-Württemberg | 254,039 | 1.16× |
| Niedersachsen | 160,901 | 1.03× |
| Hessen | 137,595 | 1.13× |
| Rheinland-Pfalz | 85,440 | 1.06× |
| Sachsen | 79,656 | 1.01× |
| Berlin | 65,963 | 0.92× |
| Schleswig-Holstein | 55,047 | 0.96× |
| Brandenburg | 46,979 | 0.95× |
| Thüringen | 39,409 | 0.97× |
| Sachsen-Anhalt | 39,078 | 0.94× |
| Hamburg | 36,254 | 1× |
| Mecklenburg-Vorpommern | 25,828 | 0.84× |
| Saarland | 17,284 | 0.88× |
| Bremen | 11,272 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skyscanner | 7.28× | Travel & Leisure |
| Package tour | 10.79× | Travel & Leisure |
| Malé | 28.47× | Travel & Leisure |
| Snorkeling | 8.12× | Sports |
| Summer vacation | 4.69× | Travel & Leisure |
| Airbnb | 2.47× | Travel & Leisure |
| Shopping | 1.58× | Shopping |
| Expedia | 5.18× | Travel & Leisure |
| Natural World | 2.34× | Fashion & Accessoires |
| Jet ski | 11.6× | Sports |
| Tour operator | 8.3× | Travel & Leisure |
| Business | 1.58× | Business & Career |
| Agoda.com | 7.12× | Travel & Leisure |
| Fitness and wellness | 1.58× | Sports |
| Home construction | 2.29× | Home & Garden |
| Ryanair | 1.97× | Travel & Leisure |
| Road trip | 4.24× | Travel & Leisure |
| Travel Adventures | 2.36× | Travel & Leisure |
| Dog health | 2.65× | Pets & Animals |
| Underwater diving | 4.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.26 |
| Travelling | THRILL | 1.83 |
| Luxury Orientation | PREMIUM | 1.75 |
| Design Affinity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.5 |
| Indulgence | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Italy | 7.1% |
| India | 6.6% |
See Maldives audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Maldives have in Germany?
Maldives has an estimated audience of 1,601,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maldives fans?
65.2% of Maldives fans are female, 34.8% are male, with an average age of 38.2 years.
Which brands do Maldives fans like most?
Maldives fans show strongest brand affinity for Skyscanner (7.28×), Package tour (10.79×), and Malé (28.47×) over the country average.
Where do Maldives fans live in Germany?
Maldives fans in Germany are most concentrated in Nordrhein-Westfalen (reach 411,185), Bayern (reach 294,217), and Baden-Württemberg (reach 254,039). These three regions account for the largest share of the active audience.
What other brands do Maldives fans also like?
Beyond Maldives itself, the audience over-indexes on Package tour (10.79×), Malé (28.47×), Snorkeling (8.12×), and Summer vacation (4.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maldives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.