Rascasse Audience Intelligence

Maldives Audience in Germany

A data profile of the people who buy, follow and care about Maldives in Germany — modelled from more than twelve digital signal sources. Maldives has an estimated audience of 1,601,473 people in Germany.

#65among Country in Germany#280among POI in Germany#334in Travel & Leisure

The average Maldives fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skyscanner, Package tour, Malé, with strongest over-indexing on Skyscanner (7.28× the country average).

Demographically, the Maldives audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maldives fan in Germany is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Skyscanner.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maldives profile in Germany.

Audience size
1.6M
in Germany
Gender
65.2%♀
34.8% male
Age
38.2
average years
Country rank
#4191
POI in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maldives fans

65.2% are female, 34.8% are male, average age 38.2.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Maldives audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.2
Estimated audience size1,601,473
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Maldives audience in Germany
Age bracketShare%
16-1917%
20-2924%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Maldives audience comes from Germany.

Worldwide audience distribution share by country for Maldives
CountryShare
United States10.8%
Italy7.1%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maldives audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maldives fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.14×
02Bayern~300K1.12×
03Hessen~100K1.12×
04Nordrhein-Westfalen~400K1.11×
05Rheinland-Pfalz~80K1.04×
06Thüringen~40K1.02×
07Niedersachsen~200K1.01×
08Sachsen~80K1.01×
09Hamburg~40K1.00×
10Sachsen-Anhalt~40K0.97×
11Brandenburg~50K0.96×
12Schleswig-Holstein~50K0.95×
13Berlin~70K0.93×
14Saarland~20K0.92×
15Mecklenburg-Vorpommern~30K0.89×
16Bremen~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Maldives, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maldives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maldives audience
#·InterestCategoryAffinity×
01MaléTravel & Leisure28.47×
02Jet skiSports11.60×
03Package tourTravel & Leisure10.79×
04Tour operatorTravel & Leisure8.30×
05SnorkelingSports8.12×
06SkyscannerTravel & Leisure7.28×
07Agoda.comTravel & Leisure7.12×
08ExpediaTravel & Leisure5.18×
09Underwater divingSports4.75×
10Summer vacationTravel & Leisure4.69×
11Road tripTravel & Leisure4.24×
12Travel websiteTravel & Leisure3.18×
13Dog healthPets & Animals2.65×
14AirbnbTravel & Leisure2.47×
15Travel AdventuresTravel & Leisure2.36×
16Home constructionHome & Garden2.29×
17RyanairTravel & Leisure1.97×
18ShoppingShopping1.58×
19BusinessBusiness & Career1.58×
20Fitness and wellnessSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maldives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maldives audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.20×
Luxury OrientationPREMIUM1.99×
IndividualismJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maldives audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.95×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maldives have in Germany?

Maldives has an estimated audience of 1,601,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maldives fans?

65.2% of Maldives fans are female, 34.8% are male, with an average age of 38.2 years.

03

Which brands do Maldives fans like most?

Maldives fans show strongest brand affinity for Skyscanner (7.28×), Package tour (10.79×), and Malé (28.47×) over the country average.

04

Where do Maldives fans live in Germany?

Maldives fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maldives fans also like?

Beyond Maldives itself, the audience over-indexes on Package tour (10.79×), Malé (28.47×), Snorkeling (8.12×), and Summer vacation (4.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Maldives audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maldives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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