Package tour Audience in Germany
Package tour has an estimated audience of 1,294,040 people in Germany. 57.1% are female, 42.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ryanair, Airbnb, Agoda.com, Nice, Sonnenklar.TV.
The average Package tour fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ryanair, Airbnb, Agoda.com, with strongest over-indexing on Ryanair (3.96× the country average). Demographically, the Package tour audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Package tour fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.4 |
| Estimated audience size | 1,294,040 |
Audience persona
The typical Package tour fan in Germany is more female, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,548 | 1.41× |
| Baden-Württemberg | 228,490 | 1.29× |
| Bayern | 214,151 | 1.03× |
| Niedersachsen | 140,869 | 1.12× |
| Hessen | 118,310 | 1.2× |
| Rheinland-Pfalz | 76,288 | 1.18× |
| Schleswig-Holstein | 52,305 | 1.13× |
| Sachsen | 51,634 | 0.81× |
| Berlin | 49,139 | 0.85× |
| Hamburg | 34,074 | 1.17× |
| Brandenburg | 33,181 | 0.83× |
| Thüringen | 26,072 | 0.79× |
| Sachsen-Anhalt | 22,129 | 0.66× |
| Mecklenburg-Vorpommern | 17,076 | 0.69× |
| Saarland | 13,701 | 0.86× |
| Bremen | 10,844 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 3.96× | Travel & Leisure |
| Airbnb | 3.35× | Travel & Leisure |
| Agoda.com | 10.57× | Travel & Leisure |
| Nice | 4.59× | Travel & Leisure |
| Sonnenklar.TV | 5.91× | Travel & Leisure |
| Trivago | 4.34× | Travel & Leisure |
| Skyscanner | 4.36× | Travel & Leisure |
| Lufthansa | 2.83× | Travel & Leisure |
| SunExpress | 4.98× | Travel & Leisure |
| Sunexpress | 4.09× | Travel & Leisure |
| TripAdvisor | 3.96× | Travel & Leisure |
| Booking.com | 3.07× | Travel & Leisure |
| Beaches | 2.76× | Travel & Leisure |
| Air travel | 3.23× | Travel & Leisure |
| Travel website | 4.02× | Travel & Leisure |
| Expedia | 4.9× | Travel & Leisure |
| HolidayCheck | 3.45× | Travel & Leisure |
| Eurowings | 2.6× | Travel & Leisure |
| Swoodoo | 4.34× | Travel & Leisure |
| Hotels | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.01 |
| Sports Activity | POWER | 2.4 |
| Design Affinity | PREMIUM | 1.85 |
| Pet Ownership | JOY | 1.78 |
| Luxury Orientation | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.4% |
| Japan | 7.8% |
| India | 7.2% |
See Package tour audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Package tour have in Germany?
Package tour has an estimated audience of 1,294,040 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Package tour fans?
57.1% of Package tour fans are female, 42.9% are male, with an average age of 42.4 years.
Which brands do Package tour fans like most?
Package tour fans show strongest brand affinity for Ryanair (3.96×), Airbnb (3.35×), and Agoda.com (10.57×) over the country average.
Where do Package tour fans live in Germany?
Package tour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,548), Baden-Württemberg (reach 228,490), and Bayern (reach 214,151). These three regions account for the largest share of the active audience.
What other brands do Package tour fans also like?
Beyond Package tour itself, the audience over-indexes on Airbnb (3.35×), Agoda.com (10.57×), Nice (4.59×), and Sonnenklar.TV (5.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Package tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.