Package tour Audience in Germany
A data profile of the people who buy, follow and care about Package tour in Germany — modelled from more than twelve digital signal sources. Package tour has an estimated audience of 1,294,040 people in Germany.
The average Package tour fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Ryanair, Airbnb, SunExpress, with strongest over-indexing on Ryanair (3.96× the country average).
Demographically, the Package tour audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Package tour fan in Germany is more female, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
At a glance
The key figures that characterise the Package tour profile in Germany.
Search interest · 12-month trend
Demographics of Package tour fans
57.1% are female, 42.9% are male, average age 42.4.
Gender split
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.4 |
| Estimated audience size | 1,294,040 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Package tour audience comes from Germany.
| Country | Share |
|---|---|
| United States | 9.4% |
| Japan | 7.8% |
| India | 7.2% |
Geography
Where the Package tour audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~400K | 1.35× | |
| 02 | Baden-Württemberg | ~200K | 1.27× | |
| 03 | Rheinland-Pfalz | ~80K | 1.16× | |
| 04 | Hessen | ~100K | 1.15× | |
| 05 | Hamburg | ~30K | 1.13× | |
| 06 | Schleswig-Holstein | ~50K | 1.12× | |
| 07 | Niedersachsen | ~100K | 1.11× | |
| 08 | Bayern | ~200K | 1.01× | |
| 09 | Bremen | ~10K | 1.01× | |
| 10 | Saarland | ~10K | 0.91× | |
| 11 | Brandenburg | ~30K | 0.86× | |
| 12 | Sachsen | ~50K | 0.84× | |
| 13 | Thüringen | ~30K | 0.84× | |
| 14 | Berlin | ~50K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.74× | |
| 16 | Sachsen-Anhalt | ~20K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Package tour audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agoda.com | Travel & Leisure | 10.57× | ||
| 02 | Sonnenklar.TV | Travel & Leisure | 5.91× | ||
| 03 | Travel Blogger | Travel & Leisure | 5.84× | ||
| 04 | SunExpress | Travel & Leisure | 4.98× | ||
| 05 | Expedia | Travel & Leisure | 4.90× | ||
| 06 | Nice | Travel & Leisure | 4.59× | ||
| 07 | Skyscanner | Travel & Leisure | 4.36× | ||
| 08 | Trivago | Travel & Leisure | 4.34× | ||
| 09 | Swoodoo | Travel & Leisure | 4.34× | ||
| 10 | Travel website | Travel & Leisure | 4.02× | ||
| 11 | Ryanair | Travel & Leisure | 3.96× | ||
| 12 | TripAdvisor | Travel & Leisure | 3.96× | ||
| 13 | HolidayCheck | Travel & Leisure | 3.45× | ||
| 14 | Airbnb | Travel & Leisure | 3.35× | ||
| 15 | Air travel | Travel & Leisure | 3.23× | ||
| 16 | Booking.com | Travel & Leisure | 3.07× | ||
| 17 | Lufthansa | Travel & Leisure | 2.83× | ||
| 18 | Beaches | Travel & Leisure | 2.76× | ||
| 19 | Eurowings | Travel & Leisure | 2.60× | ||
| 20 | Hotels | Travel & Leisure | 1.88× |
Personality of the Package tour audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.34× | |
| Luxury Orientation | PREMIUM | 1.78× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Spirituality | BALANCE | 1.11× | |
| Pet Ownership | JOY | 1.11× |
Frequently asked questions
How many fans does Package tour have in Germany?
Package tour has an estimated audience of 1,294,040 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Package tour fans?
57.1% of Package tour fans are female, 42.9% are male, with an average age of 42.4 years.
Which brands do Package tour fans like most?
Package tour fans show strongest brand affinity for Ryanair (3.96×), Airbnb (3.35×), and SunExpress (4.98×) over the country average.
Where do Package tour fans live in Germany?
Package tour fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Package tour fans also like?
Beyond Package tour itself, the audience over-indexes on Airbnb (3.35×), SunExpress (4.98×), Agoda.com (10.57×), and Nice (4.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
See Package tour audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Package tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.