A data profile of the people who buy, follow and care about Package tour in India — modelled from more than twelve digital signal sources. Package tour has an estimated audience of 3,701,250 people in India.
The average Package tour fan in India is 35.9 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Gujarat, Maharashtra.
Top brand affinities include MakeMyTrip, Bookmyshow, TripAdvisor, with strongest over-indexing on MakeMyTrip (3.12× the country average).
Demographically, the Package tour audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Package tour fan in India is more male, around 35.9 years old, with strong Travelling tendencies and a notable affinity for MakeMyTrip.
The key figures that characterise the Package tour profile in India.
29.2% are female, 70.8% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 35.9 |
| Estimated audience size | 3,701,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Package tour audience comes from India.
| Country | Share |
|---|---|
| United States | 9.4% |
| Japan | 7.8% |
| India | 7.2% |
Where the Package tour audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~200K | 1.67× | |
| 02 | Arunachal Pradesh | ~3K | 1.44× | |
| 03 | Gujarat | ~100K | 1.36× | |
| 04 | Sikkim | ~2K | 1.35× | |
| 05 | Mizoram | ~3K | 1.14× | |
| 06 | Nagaland | ~3K | 1.13× | |
| 07 | Manipur | ~5K | 1.06× | |
| 08 | Meghalaya | ~4K | 1.05× | |
| 09 | Kerala | ~60K | 1.04× | |
| 10 | Tripura | ~5K | 1.01× | |
| 11 | Goa | ~4K | 0.99× | |
| 12 | Himachal Pradesh | ~10K | 0.94× | |
| 13 | Chhattisgarh | ~20K | 0.92× | |
| 14 | Uttarakhand | ~20K | 0.92× | |
| 15 | Jharkhand | ~30K | 0.91× | |
| 16 | Jammu and Kashmir | ~20K | 0.91× | |
| 17 | Assam | ~30K | 0.87× | |
| 18 | Bihar | ~60K | 0.85× | |
| 19 | Punjab (region) | ~40K | 0.85× | |
| 20 | Odisha | ~30K | 0.85× | |
| 21 | Tamil Nadu | ~70K | 0.84× | |
| 22 | Andhra Pradesh | ~40K | 0.83× | |
| 23 | Haryana | ~40K | 0.82× | |
| 24 | Madhya Pradesh | ~60K | 0.79× | |
| 25 | Rajasthan | ~60K | 0.77× | |
| 26 | West Bengal | ~90K | 0.75× | |
| 27 | Telangana | ~40K | 0.75× | |
| 28 | Maharashtra | ~100K | 0.65× | |
| 29 | Uttar Pradesh | ~100K | 0.63× |
The strongest cross-interests of the Package tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour operator | Travel & Leisure | 5.97× | ||
| 02 | Bookmyshow | Sports | 4.56× | ||
| 03 | Huma Qureshi (actress) | Movies & TV | 4.40× | ||
| 04 | Travel Blogger | Travel & Leisure | 4.32× | ||
| 05 | Luxury Travel | Travel & Leisure | 3.95× | ||
| 06 | Expedia | Travel & Leisure | 3.34× | ||
| 07 | MakeMyTrip | Travel & Leisure | 3.12× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.89× | ||
| 09 | Travel website | Travel & Leisure | 2.79× | ||
| 10 | Airbnb | Travel & Leisure | 2.69× | ||
| 11 | Booking.com | Travel & Leisure | 2.66× | ||
| 12 | Travel Adventures | Travel & Leisure | 2.30× | ||
| 13 | Holiday | Travel & Leisure | 2.29× | ||
| 14 | Trisha (actress) | Movies & TV | 2.00× | ||
| 15 | Rabindranath Tagore | Literature | 1.88× | ||
| 16 | Vacations | Travel & Leisure | 1.86× | ||
| 17 | Himalayas | Travel & Leisure | 1.81× | ||
| 18 | Resort | Travel & Leisure | 1.76× | ||
| 19 | Adventure travel | Travel & Leisure | 1.69× | ||
| 20 | Air travel | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.04× | |
| Luxury Orientation | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 1.01× | |
| Individualism | JOY | 1.04× |
Package tour has an estimated audience of 3,701,250 people in India, concentrated in Karnataka and Gujarat.
29.2% of Package tour fans are female, 70.8% are male, with an average age of 35.9 years.
Package tour fans show strongest brand affinity for MakeMyTrip (3.12×), Bookmyshow (4.56×), and TripAdvisor (2.89×) over the country average.
Package tour fans in India are most concentrated in Karnataka (reach ~200K), Gujarat (reach ~100K), and Maharashtra (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Package tour itself, the audience over-indexes on Bookmyshow (4.56×), TripAdvisor (2.89×), Airbnb (2.69×), and Tour operator (5.97×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Package tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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