A data profile of the people who buy, follow and care about Airbnb in India — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 7,761,978 people in India.
The average Airbnb fan in India is 37.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Online marketplace, Sharing economy, Jenna Ortega, with strongest over-indexing on Online marketplace (3.3× the country average).
Demographically, the Airbnb audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Airbnb fan in India is more male, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Online marketplace.
The key figures that characterise the Airbnb profile in India.
26.9% are female, 73.1% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 37.1 |
| Estimated audience size | 7,761,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Airbnb audience comes from India.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
Where the Airbnb audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 3.58× | |
| 02 | Karnataka | ~500K | 2.44× | |
| 03 | Maharashtra | ~700K | 1.93× | |
| 04 | Haryana | ~200K | 1.72× | |
| 05 | Uttarakhand | ~60K | 1.56× | |
| 06 | Kerala | ~200K | 1.42× | |
| 07 | Telangana | ~100K | 1.23× | |
| 08 | Gujarat | ~200K | 1.12× | |
| 09 | Tamil Nadu | ~200K | 1.11× | |
| 10 | Sikkim | ~4K | 1.05× | |
| 11 | Himachal Pradesh | ~30K | 1.03× | |
| 12 | Uttar Pradesh | ~400K | 0.96× | |
| 13 | Punjab (region) | ~100K | 0.96× | |
| 14 | Rajasthan | ~200K | 0.95× | |
| 15 | Assam | ~70K | 0.86× | |
| 16 | West Bengal | ~200K | 0.78× | |
| 17 | Madhya Pradesh | ~100K | 0.75× | |
| 18 | Meghalaya | ~6K | 0.70× | |
| 19 | Andhra Pradesh | ~60K | 0.62× | |
| 20 | Chhattisgarh | ~30K | 0.61× | |
| 21 | Jharkhand | ~40K | 0.53× | |
| 22 | Nagaland | ~3K | 0.52× | |
| 23 | Arunachal Pradesh | ~2K | 0.49× | |
| 24 | Odisha | ~40K | 0.47× | |
| 25 | Jammu and Kashmir | ~20K | 0.46× | |
| 26 | Manipur | ~4K | 0.43× | |
| 27 | Tripura | ~4K | 0.40× | |
| 28 | Mizoram | ~2K | 0.40× | |
| 29 | Bihar | ~50K | 0.30× |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 5.76× | ||
| 02 | War of the Worlds (2005 film) | Movies & TV | 3.45× | ||
| 03 | Online marketplace | Internet & Social Media | 3.30× | ||
| 04 | Vacation rental | Travel & Leisure | 2.63× | ||
| 05 | Jenna Ortega | Movies & TV | 2.13× | ||
| 06 | Surf Excel | Home & Garden | 2.05× | ||
| 07 | Thomas Cook | Business & Career | 1.96× | ||
| 08 | Cheapflights | Travel & Leisure | 1.92× | ||
| 09 | Trivago | Travel & Leisure | 1.88× | ||
| 10 | Community centre | Politics & Society | 1.87× | ||
| 11 | Schneider Electric | Technology & Electronics | 1.82× | ||
| 12 | Expedia | Travel & Leisure | 1.82× | ||
| 13 | UltraTech Cement | Business & Career | 1.73× | ||
| 14 | Club Mahindra Holidays | Travel & Leisure | 1.72× | ||
| 15 | Gated community | Home & Garden | 1.69× | ||
| 16 | MakeMyTrip.com | Travel & Leisure | 1.63× | ||
| 17 | Snapped | Movies & TV | 1.54× | ||
| 18 | Conference and resort hotels | Travel & Leisure | 1.54× | ||
| 19 | MagicBricks | Home & Garden | 1.51× | ||
| 20 | Badlapur | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.11× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Extroversion | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.72× |
Airbnb's target market in India covers an estimated 7,761,978 people, concentrated in Maharashtra and Karnataka.
26.9% of the Airbnb audience are female, 73.1% are male, with an average age of 37.1 years.
Airbnb fans show strongest brand affinity for Online marketplace (3.3×), Sharing economy (5.76×), and Jenna Ortega (2.13×) over the country average.
Airbnb fans in India are most concentrated in Maharashtra (reach ~700K), Karnataka (reach ~500K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Airbnb itself, the audience over-indexes on Sharing economy (5.76×), Jenna Ortega (2.13×), MagicBricks (1.51×), and Snapped (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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