A data profile of the people who buy, follow and care about Air travel in India — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 9,254,681 people in India.
The average Air travel fan in India is 34.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include Sira, All Nippon Airways, FlightAware, with strongest over-indexing on Sira (1.6× the country average).
Demographically, the Air travel audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Air travel fan in India is more male, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Sira.
The key figures that characterise the Air travel profile in India.
24.2% are female, 75.8% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 34.7 |
| Estimated audience size | 9,254,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Air travel audience comes from India.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~300K | 1.51× | |
| 02 | Sikkim | ~5K | 1.30× | |
| 03 | Kerala | ~200K | 1.14× | |
| 04 | Arunachal Pradesh | ~6K | 1.14× | |
| 05 | Nagaland | ~7K | 1.11× | |
| 06 | Mizoram | ~7K | 1.11× | |
| 07 | Manipur | ~10K | 1.04× | |
| 08 | Meghalaya | ~10K | 1.03× | |
| 09 | Goa | ~10K | 0.99× | |
| 10 | Punjab (region) | ~100K | 0.97× | |
| 11 | Tripura | ~10K | 0.97× | |
| 12 | Karnataka | ~200K | 0.95× | |
| 13 | Himachal Pradesh | ~30K | 0.93× | |
| 14 | Uttarakhand | ~40K | 0.92× | |
| 15 | Chhattisgarh | ~50K | 0.91× | |
| 16 | Jammu and Kashmir | ~40K | 0.91× | |
| 17 | Jharkhand | ~70K | 0.90× | |
| 18 | Haryana | ~100K | 0.89× | |
| 19 | Telangana | ~100K | 0.88× | |
| 20 | Andhra Pradesh | ~100K | 0.87× | |
| 21 | Assam | ~80K | 0.86× | |
| 22 | Odisha | ~80K | 0.83× | |
| 23 | Gujarat | ~200K | 0.82× | |
| 24 | Maharashtra | ~400K | 0.80× | |
| 25 | Madhya Pradesh | ~100K | 0.77× | |
| 26 | West Bengal | ~200K | 0.76× | |
| 27 | Bihar | ~100K | 0.76× | |
| 28 | Rajasthan | ~200K | 0.75× | |
| 29 | Uttar Pradesh | ~300K | 0.71× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Domestic flight | Travel & Leisure | 3.01× | ||
| 02 | Sentient beings (Buddhism) | Politics & Society | 2.31× | ||
| 03 | Automatic dependent surveillance – broadcast | Technology & Electronics | 2.29× | ||
| 04 | Guanyin | Travel & Leisure | 2.24× | ||
| 05 | Akhenaten | Politics & Society | 2.20× | ||
| 06 | Amitābha | Politics & Society | 2.09× | ||
| 07 | Avalokiteśvara | Politics & Society | 2.03× | ||
| 08 | Claude Monet | Arts & Culture | 1.96× | ||
| 09 | FlightAware | Travel & Leisure | 1.92× | ||
| 10 | BrewDog | Food & Beverages | 1.87× | ||
| 11 | Hapag-Lloyd | Travel & Leisure | 1.62× | ||
| 12 | Sira | Music & Radio | 1.60× | ||
| 13 | Fourty | Music & Radio | 1.60× | ||
| 14 | RIN | Music & Radio | 1.60× | ||
| 15 | Gringo | Music & Radio | 1.60× | ||
| 16 | Mero | Music & Radio | 1.60× | ||
| 17 | All Nippon Airways | Travel & Leisure | 1.57× | ||
| 18 | Siraj Daily | News | 1.55× | ||
| 19 | Buddhahood | Politics & Society | 1.55× | ||
| 20 | Bodhisattva | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.90× | |
| Community Orientation | OPEN | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Extroversion | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.63× |
Air travel has an estimated audience of 9,254,681 people in India, concentrated in Maharashtra and Tamil Nadu.
24.2% of Air travel fans are female, 75.8% are male, with an average age of 34.7 years.
Air travel fans show strongest brand affinity for Sira (1.6×), All Nippon Airways (1.57×), and FlightAware (1.92×) over the country average.
Air travel fans in India are most concentrated in Maharashtra (reach ~400K), Tamil Nadu (reach ~300K), and Uttar Pradesh (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on All Nippon Airways (1.57×), FlightAware (1.92×), Hapag-Lloyd (1.62×), and Fourty (1.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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