A data profile of the people who buy, follow and care about Air travel in Belgium — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 1,400,234 people in Belgium.
Air travel has an estimated audience of 1,400,234 people in Belgium. 56.5% are female, 43.5% are male, average age 44.7. Top brand affinities: Brussels Airlines, TUI, Travel Adventures, Home repair, Sunweb.
Top brand affinities include Brussels Airlines, TUI, Travel Adventures, with strongest over-indexing on Brussels Airlines (1.62× the country average).
Demographically, the Air travel audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Air travel fan in Belgium is more female, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brussels Airlines.
The key figures that characterise the Air travel profile in Belgium.
56.5% are female, 43.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 44.7 |
| Estimated audience size | 1,400,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Air travel audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Adventures | Travel & Leisure | 2.07× | ||
| 02 | Vueling | Travel & Leisure | 2.06× | ||
| 03 | Billie Eilish | Music & Radio | 1.94× | ||
| 04 | Expensive Taste | Business & Career | 1.69× | ||
| 05 | Professional development | Business & Career | 1.64× | ||
| 06 | Home Interior Design | Home & Garden | 1.63× | ||
| 07 | Brussels Airlines | Travel & Leisure | 1.62× | ||
| 08 | Home repair | Home & Garden | 1.61× | ||
| 09 | Island | Travel & Leisure | 1.60× | ||
| 10 | Food chain | Food & Beverages | 1.59× | ||
| 11 | Mortgage calculator | Home & Garden | 1.58× | ||
| 12 | Architecture & Interior Design | Home & Garden | 1.57× | ||
| 13 | Sunweb | Travel & Leisure | 1.56× | ||
| 14 | Home decorating ideas | Home & Garden | 1.56× | ||
| 15 | TUI | Travel & Leisure | 1.55× | ||
| 16 | Google Docs | Internet & Social Media | 1.54× | ||
| 17 | Home Interiors | Home & Garden | 1.53× | ||
| 18 | Starter home | Home & Garden | 1.52× | ||
| 19 | Employment website | Business & Career | 1.51× | ||
| 20 | Ecotourism | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Social Media Usage | JOY | 1.07× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Design Affinity | PREMIUM | 0.87× | |
| Travelling | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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