A data profile of the people who buy, follow and care about Air travel in Austria — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 1,004,723 people in Austria.
The average Air travel fan in Austria is 41.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Vacations, Airbnb, Opodo, with strongest over-indexing on Vacations (1.66× the country average).
Demographically, the Air travel audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Air travel fan in Austria is balanced, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Vacations.
The key figures that characterise the Air travel profile in Austria.
54.0% are female, 46.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.5 |
| Estimated audience size | 1,004,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Air travel audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.12× | |
| 02 | Vorarlberg | ~40K | 1.06× | |
| 03 | Carinthia (state) | ~50K | 1.03× | |
| 04 | Salzburg | ~70K | 1.01× | |
| 05 | Tyrol | ~70K | 1.00× | |
| 06 | Lower Austria | ~100K | 0.95× | |
| 07 | Upper Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.92× | |
| 09 | Vienna | ~200K | 0.83× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opodo | Travel & Leisure | 3.05× | ||
| 02 | Eurowings | Travel & Leisure | 2.57× | ||
| 03 | Turkish Airlines | Travel & Leisure | 2.45× | ||
| 04 | Skyscanner | Travel & Leisure | 2.05× | ||
| 05 | Dnevni avaz | News | 1.99× | ||
| 06 | Real property | Home & Garden | 1.99× | ||
| 07 | First class travel | Travel & Leisure | 1.99× | ||
| 08 | TUI | Travel & Leisure | 1.97× | ||
| 09 | Employment website | Business & Career | 1.92× | ||
| 10 | Terraced house | Home & Garden | 1.92× | ||
| 11 | FlixBus | Cars & Mobility | 1.91× | ||
| 12 | Job hunting | Business & Career | 1.90× | ||
| 13 | Trivago | Travel & Leisure | 1.85× | ||
| 14 | Living room | Home & Garden | 1.79× | ||
| 15 | Booking.com | Travel & Leisure | 1.69× | ||
| 16 | Vacations | Travel & Leisure | 1.66× | ||
| 17 | Airbnb | Travel & Leisure | 1.64× | ||
| 18 | Real estate development | Business & Career | 1.61× | ||
| 19 | Sauna | Home & Garden | 1.60× | ||
| 20 | Breaking news | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.89× | |
| Mindfulness | BALANCE | 1.70× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 0.90× |
Air travel has an estimated audience of 1,004,723 people in Austria, concentrated in Vienna and Lower Austria.
54.0% of Air travel fans are female, 46.0% are male, with an average age of 41.5 years.
Air travel fans show strongest brand affinity for Vacations (1.66×), Airbnb (1.64×), and Opodo (3.05×) over the country average.
Air travel fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on Airbnb (1.64×), Opodo (3.05×), Booking.com (1.69×), and Dnevni avaz (1.99×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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