A data profile of the people who buy, follow and care about Real estate development in Austria — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 969,508 people in Austria.
Real estate development has an estimated audience of 969,508 people in Austria. 55.8% are female, 44.2% are male, average age 39.7. Top brand affinities: Property finder, Terraced house, Residential area, First-time buyer, First-time home buyer grant.
Top brand affinities include Property finder, Terraced house, Residential area, with strongest over-indexing on Property finder (7.66× the country average).
Demographically, the Real estate development audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Real estate development fan in Austria is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.
The key figures that characterise the Real estate development profile in Austria.
55.8% are female, 44.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.7 |
| Estimated audience size | 969,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Real estate development audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 7.66× | ||
| 02 | Condominium | Home & Garden | 7.02× | ||
| 03 | Residential area | Home & Garden | 5.92× | ||
| 04 | Terraced house | Home & Garden | 5.88× | ||
| 05 | First-time home buyer grant | Home & Garden | 5.26× | ||
| 06 | First-time buyer | Shopping | 4.95× | ||
| 07 | Single-family detached home | Home & Garden | 4.69× | ||
| 08 | Real estate investing | Business & Career | 4.46× | ||
| 09 | Bedroom furniture | Home & Garden | 3.56× | ||
| 10 | Real estate broker | Home & Garden | 3.46× | ||
| 11 | Luxury real estate | Business & Career | 3.43× | ||
| 12 | First class travel | Travel & Leisure | 2.99× | ||
| 13 | Renovation | Home & Garden | 2.76× | ||
| 14 | Kitchenware | Home & Garden | 2.70× | ||
| 15 | Apartment | Business & Career | 2.51× | ||
| 16 | Home Appliances | Home & Garden | 2.24× | ||
| 17 | Innovation | Business & Career | 2.06× | ||
| 18 | Hornbach | Shopping | 1.68× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.59× | ||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.97× | |
| Indulgence | JOY | 1.81× | |
| Luxury Orientation | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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