A data profile of the people who buy, follow and care about Apartment in Austria — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 1,782,529 people in Austria.
The average Apartment fan in Austria is 44.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include IKEA, Discount stores, Living room, with strongest over-indexing on IKEA (1.96× the country average).
Demographically, the Apartment audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Apartment fan in Austria is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Apartment profile in Austria.
58.0% are female, 42.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.0 |
| Estimated audience size | 1,782,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Apartment audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.21× | |
| 02 | Salzburg | ~100K | 1.16× | |
| 03 | Carinthia (state) | ~100K | 1.06× | |
| 04 | Upper Austria | ~200K | 1.00× | |
| 05 | Styria | ~200K | 0.98× | |
| 06 | Vienna | ~300K | 0.97× | |
| 07 | Burgenland | ~40K | 0.90× | |
| 08 | Lower Austria | ~200K | 0.88× | |
| 09 | Vorarlberg | ~50K | 0.85× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 3.57× | ||
| 02 | Living room | Home & Garden | 2.69× | ||
| 03 | Bedroom | Home & Garden | 2.65× | ||
| 04 | Real estate development | Business & Career | 2.51× | ||
| 05 | Real property | Home & Garden | 2.42× | ||
| 06 | Home construction | Home & Garden | 2.36× | ||
| 07 | Property finder | Home & Garden | 2.36× | ||
| 08 | Renovation | Home & Garden | 2.32× | ||
| 09 | Home repair | Home & Garden | 2.27× | ||
| 10 | Bed | Home & Garden | 2.01× | ||
| 11 | IKEA | Home & Garden | 1.96× | ||
| 12 | Bathroom | Home & Garden | 1.94× | ||
| 13 | House | Home & Garden | 1.68× | ||
| 14 | Discount stores | Shopping | 1.65× | ||
| 15 | Garden | Home & Garden | 1.65× | ||
| 16 | Kitchen | Home & Garden | 1.65× | ||
| 17 | Real estate | Business & Career | 1.62× | ||
| 18 | Deichmann | Shopping | 1.55× | ||
| 19 | Home improvement | Home & Garden | 1.54× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Mindfulness | BALANCE | 1.05× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.31× | |
| Travelling | THRILL | 0.57× | |
| Luxury Orientation | PREMIUM | 0.81× |
Apartment has an estimated audience of 1,782,529 people in Austria, concentrated in Vienna and Upper Austria.
58.0% of Apartment fans are female, 42.0% are male, with an average age of 44.0 years.
Apartment fans show strongest brand affinity for IKEA (1.96×), Discount stores (1.65×), and Living room (2.69×) over the country average.
Apartment fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Discount stores (1.65×), Living room (2.69×), Renovation (2.32×), and Real estate (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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