A data profile of the people who buy, follow and care about Home construction in Austria — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 1,079,922 people in Austria.
The average Home construction fan in Austria is 39.5 years old, balanced, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Lower Austria.
Top brand affinities include Bedroom furniture, Zara Home, Bathtub, with strongest over-indexing on Bedroom furniture (19.11× the country average).
Demographically, the Home construction audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Home construction fan in Austria is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Home construction profile in Austria.
51.0% are female, 49.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.5 |
| Estimated audience size | 1,079,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Home construction audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
Where the Home construction audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.61× | |
| 02 | Carinthia (state) | ~70K | 1.24× | |
| 03 | Burgenland | ~30K | 1.01× | |
| 04 | Vorarlberg | ~40K | 0.94× | |
| 05 | Vienna | ~200K | 0.92× | |
| 06 | Salzburg | ~70K | 0.92× | |
| 07 | Lower Austria | ~100K | 0.87× | |
| 08 | Styria | ~100K | 0.87× | |
| 09 | Tyrol | ~60K | 0.86× |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 19.11× | ||
| 02 | Zara Home | Home & Garden | 13.31× | ||
| 03 | Bathtub | Beauty & Wellness | 10.33× | ||
| 04 | Scandinavian design | Home & Garden | 9.18× | ||
| 05 | Vitra | Home & Garden | 8.49× | ||
| 06 | Condominium | Home & Garden | 5.28× | ||
| 07 | Property finder | Home & Garden | 5.26× | ||
| 08 | First-time buyer | Shopping | 3.97× | ||
| 09 | Residential area | Home & Garden | 3.50× | ||
| 10 | Renovation | Home & Garden | 3.11× | ||
| 11 | Modern architecture | Arts & Culture | 2.87× | ||
| 12 | Twitch | Games | 2.46× | ||
| 13 | Apartment | Business & Career | 2.36× | ||
| 14 | Interior design | Business & Career | 2.12× | ||
| 15 | IKEA | Home & Garden | 1.87× | ||
| 16 | Ryanair | Travel & Leisure | 1.86× | ||
| 17 | Home improvement | Home & Garden | 1.76× | ||
| 18 | Hornbach | Shopping | 1.63× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.23× | |
| DIY Mentality | THRILL | 2.01× | |
| Sustainability | BALANCE | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Tradition | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.90× |
Home construction has an estimated audience of 1,079,922 people in Austria, concentrated in Upper Austria and Vienna.
51.0% of Home construction fans are female, 49.0% are male, with an average age of 39.5 years.
Home construction fans show strongest brand affinity for Bedroom furniture (19.11×), Zara Home (13.31×), and Bathtub (10.33×) over the country average.
Home construction fans in Austria are most concentrated in Upper Austria (reach ~200K), Vienna (reach ~200K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Home construction itself, the audience over-indexes on Zara Home (13.31×), Bathtub (10.33×), Scandinavian design (9.18×), and Property finder (5.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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