A data profile of the people who buy, follow and care about Interior design in Austria — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 1,254,599 people in Austria.
The average Interior design fan in Austria is 42.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include IKEA, Renovation, Home improvement, with strongest over-indexing on IKEA (1.56× the country average).
Demographically, the Interior design audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Interior design fan in Austria is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Interior design profile in Austria.
58.6% are female, 41.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.2 |
| Estimated audience size | 1,254,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Interior design audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.25× | |
| 02 | Salzburg | ~90K | 1.11× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Styria | ~200K | 0.99× | |
| 05 | Tyrol | ~80K | 0.98× | |
| 06 | Carinthia (state) | ~60K | 0.97× | |
| 07 | Upper Austria | ~200K | 0.95× | |
| 08 | Vorarlberg | ~40K | 0.95× | |
| 09 | Burgenland | ~30K | 0.95× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 2.46× | ||
| 02 | Home Decoration & Design | Home & Garden | 2.30× | ||
| 03 | Home Design | Home & Garden | 2.25× | ||
| 04 | Home repair | Home & Garden | 2.15× | ||
| 05 | Home construction | Home & Garden | 2.12× | ||
| 06 | Renovation | Home & Garden | 2.05× | ||
| 07 | Chair | Home & Garden | 1.94× | ||
| 08 | Modern architecture | Arts & Culture | 1.92× | ||
| 09 | Decorative arts | Arts & Culture | 1.90× | ||
| 10 | Bedroom | Home & Garden | 1.89× | ||
| 11 | Living room | Home & Garden | 1.86× | ||
| 12 | Property finder | Home & Garden | 1.85× | ||
| 13 | Architecture & Design | Business & Career | 1.69× | ||
| 14 | Healthy habits | Health | 1.69× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 16 | Bed | Home & Garden | 1.58× | ||
| 17 | Primark | Shopping | 1.58× | ||
| 18 | IKEA | Home & Garden | 1.56× | ||
| 19 | Home improvement | Home & Garden | 1.52× | ||
| 20 | Bathroom | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Healthy Lifestyle | BALANCE | 1.35× | |
| Sustainability | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Travelling | THRILL | 0.70× | |
| Social Media Usage | JOY | 0.82× |
Interior design has an estimated audience of 1,254,599 people in Austria, concentrated in Vienna and Lower Austria.
58.6% of Interior design fans are female, 41.4% are male, with an average age of 42.2 years.
Interior design fans show strongest brand affinity for IKEA (1.56×), Renovation (2.05×), and Home improvement (1.52×) over the country average.
Interior design fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Interior design itself, the audience over-indexes on Renovation (2.05×), Home improvement (1.52×), Home repair (2.15×), and Home construction (2.12×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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