A data profile of the people who buy, follow and care about Architecture & Design in Austria — modelled from more than twelve digital signal sources. Architecture & Design has an estimated audience of 918,352 people in Austria.
The average Architecture & Design fan in Austria is 37.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
The key figures that characterise the Architecture & Design profile in Austria.
61.3% are female, 38.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.4 |
| Estimated audience size | 918,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Architecture & Design audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 9.5% |
| China | 8.1% |
Where the Architecture & Design audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.08× | |
| 02 | Carinthia (state) | ~50K | 1.04× | |
| 03 | Vorarlberg | ~30K | 1.03× | |
| 04 | Salzburg | ~60K | 1.01× | |
| 05 | Tyrol | ~60K | 0.97× | |
| 06 | Lower Austria | ~100K | 0.95× | |
| 07 | Upper Austria | ~100K | 0.95× | |
| 08 | Styria | ~100K | 0.94× | |
| 09 | Vienna | ~200K | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Architecture & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.