A data profile of the people who buy, follow and care about Modern architecture in Austria — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 837,711 people in Austria.
The average Modern architecture fan in Austria is 39.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Home construction, Tree house, Renovation, with strongest over-indexing on Home construction (2.87× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Modern architecture fan in Austria is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.
The key figures that characterise the Modern architecture profile in Austria.
58.2% are female, 41.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.2 |
| Estimated audience size | 837,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Modern architecture audience comes from Austria.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.08× | |
| 02 | Vorarlberg | ~30K | 1.04× | |
| 03 | Burgenland | ~20K | 1.03× | |
| 04 | Carinthia (state) | ~40K | 1.02× | |
| 05 | Tyrol | ~60K | 1.00× | |
| 06 | Salzburg | ~60K | 0.99× | |
| 07 | Styria | ~100K | 0.96× | |
| 08 | Lower Austria | ~100K | 0.95× | |
| 09 | Upper Austria | ~100K | 0.94× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tree house | Kids & Family | 5.60× | ||
| 02 | Drywall | Home & Garden | 4.84× | ||
| 03 | Greenhouse | Home & Garden | 3.77× | ||
| 04 | Landscaping | Home & Garden | 3.35× | ||
| 05 | Home construction | Home & Garden | 2.87× | ||
| 06 | Residential area | Home & Garden | 2.81× | ||
| 07 | Real property | Home & Garden | 2.67× | ||
| 08 | Architecture & Interior Design | Home & Garden | 2.54× | ||
| 09 | Home Interior Design | Home & Garden | 2.36× | ||
| 10 | Renovation | Home & Garden | 2.31× | ||
| 11 | Real estate development | Business & Career | 2.29× | ||
| 12 | Landscape design | Business & Career | 2.26× | ||
| 13 | Architecture & Design | Business & Career | 2.18× | ||
| 14 | Industrial design | Business & Career | 2.06× | ||
| 15 | Home Design | Home & Garden | 2.04× | ||
| 16 | Living room | Home & Garden | 1.99× | ||
| 17 | Home repair | Home & Garden | 1.97× | ||
| 18 | Chair | Home & Garden | 1.89× | ||
| 19 | Bathroom | Home & Garden | 1.67× | ||
| 20 | Investment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| Social Media Usage | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Mindfulness | BALANCE | 0.93× | |
| Luxury Orientation | PREMIUM | 1.02× |
Modern architecture has an estimated audience of 837,711 people in Austria, concentrated in Vienna and Lower Austria.
58.2% of Modern architecture fans are female, 41.8% are male, with an average age of 39.2 years.
Modern architecture fans show strongest brand affinity for Home construction (2.87×), Tree house (5.6×), and Renovation (2.31×) over the country average.
Modern architecture fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Tree house (5.6×), Renovation (2.31×), Landscaping (3.35×), and Real property (2.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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