A data profile of the people who buy, follow and care about Industrial design in Austria — modelled from more than twelve digital signal sources. Industrial design has an estimated audience of 935,493 people in Austria.
The average Industrial design fan in Austria is 42.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
The key figures that characterise the Industrial design profile in Austria.
63.9% are female, 36.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.6 |
| Estimated audience size | 935,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Industrial design audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 8.8% |
| United Kingdom | 5.9% |
Where the Industrial design audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.41× | |
| 02 | Styria | ~100K | 1.10× | |
| 03 | Salzburg | ~60K | 1.04× | |
| 04 | Upper Austria | ~100K | 1.00× | |
| 05 | Burgenland | ~20K | 0.99× | |
| 06 | Vorarlberg | ~30K | 0.98× | |
| 07 | Carinthia (state) | ~50K | 0.97× | |
| 08 | Tyrol | ~60K | 0.95× | |
| 09 | Lower Austria | ~100K | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Industrial design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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