A data profile of the people who buy, follow and care about Investment in Austria — modelled from more than twelve digital signal sources. Investment has an estimated audience of 1,607,141 people in Austria.
The average Investment fan in Austria is 43.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Personal finance, Austrian Airlines, Hornbach, with strongest over-indexing on Personal finance (2.05× the country average).
Demographically, the Investment audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Investment fan in Austria is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Personal finance.
The key figures that characterise the Investment profile in Austria.
46.5% are female, 53.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 43.0 |
| Estimated audience size | 1,607,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Investment audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
Where the Investment audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.39× | |
| 02 | Carinthia (state) | ~100K | 1.36× | |
| 03 | Tyrol | ~100K | 1.08× | |
| 04 | Salzburg | ~100K | 0.96× | |
| 05 | Styria | ~200K | 0.94× | |
| 06 | Upper Austria | ~200K | 0.92× | |
| 07 | Burgenland | ~40K | 0.91× | |
| 08 | Vorarlberg | ~50K | 0.83× | |
| 09 | Lower Austria | ~200K | 0.79× |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage loans | Business & Career | 3.12× | ||
| 02 | Real estate investing | Business & Career | 3.07× | ||
| 03 | Property finder | Home & Garden | 2.26× | ||
| 04 | Innovation | Business & Career | 2.24× | ||
| 05 | Real property | Home & Garden | 2.17× | ||
| 06 | Sustainable energy | Home & Garden | 2.16× | ||
| 07 | Personal finance | Business & Career | 2.05× | ||
| 08 | Renewable energy | Business & Career | 2.00× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.77× | ||
| 10 | Hornbach | Shopping | 1.71× | ||
| 11 | Lindsey Vonn | Sports | 1.67× | ||
| 12 | Lodging | Travel & Leisure | 1.64× | ||
| 13 | Felix Baumgartner | Sports | 1.63× | ||
| 14 | Renovation | Home & Garden | 1.59× | ||
| 15 | Instant messaging | Internet & Social Media | 1.59× | ||
| 16 | Desserts | Food & Beverages | 1.58× | ||
| 17 | Wikipedia | Internet & Social Media | 1.55× | ||
| 18 | Electronics | Technology & Electronics | 1.54× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.59× | |
| Risk Appetite | THRILL | 1.49× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Pet Ownership | JOY | 1.01× |
Investment has an estimated audience of 1,607,141 people in Austria, concentrated in Vienna and Upper Austria.
46.5% of Investment fans are female, 53.5% are male, with an average age of 43.0 years.
Investment fans show strongest brand affinity for Personal finance (2.05×), Austrian Airlines (1.77×), and Hornbach (1.71×) over the country average.
Investment fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Investment itself, the audience over-indexes on Austrian Airlines (1.77×), Hornbach (1.71×), Innovation (2.24×), and Sustainable energy (2.16×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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