A data profile of the people who buy, follow and care about Home Design in Austria — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 891,928 people in Austria.
The average Home Design fan in Austria is 37.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Bedroom furniture, Spar (retailer), Home improvement, with strongest over-indexing on Bedroom furniture (12.47× the country average).
Demographically, the Home Design audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Home Design fan in Austria is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Home Design profile in Austria.
65.3% are female, 34.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 37.3 |
| Estimated audience size | 891,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Home Design audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
Where the Home Design audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.08× | |
| 02 | Vienna | ~200K | 1.07× | |
| 03 | Vorarlberg | ~30K | 1.03× | |
| 04 | Carinthia (state) | ~50K | 1.01× | |
| 05 | Lower Austria | ~100K | 0.99× | |
| 06 | Salzburg | ~60K | 0.97× | |
| 07 | Upper Austria | ~100K | 0.96× | |
| 08 | Tyrol | ~60K | 0.95× | |
| 09 | Styria | ~100K | 0.92× |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 12.47× | ||
| 02 | Zara Home | Home & Garden | 6.55× | ||
| 03 | Bathtub | Beauty & Wellness | 4.38× | ||
| 04 | Scandinavian design | Home & Garden | 4.33× | ||
| 05 | Residential area | Home & Garden | 3.72× | ||
| 06 | First-time buyer | Shopping | 3.04× | ||
| 07 | Property finder | Home & Garden | 2.87× | ||
| 08 | Renovation | Home & Garden | 2.70× | ||
| 09 | Home improvement | Home & Garden | 2.41× | ||
| 10 | Documentary movies | Movies & TV | 2.31× | ||
| 11 | Interior design | Business & Career | 2.25× | ||
| 12 | Local food | Food & Beverages | 2.11× | ||
| 13 | Apartment | Business & Career | 1.95× | ||
| 14 | TK Maxx | Shopping | 1.89× | ||
| 15 | Ryanair | Travel & Leisure | 1.79× | ||
| 16 | Crafts | Home & Garden | 1.75× | ||
| 17 | Spar (retailer) | Shopping | 1.68× | ||
| 18 | Quality of life | Health | 1.68× | ||
| 19 | Kitchen | Home & Garden | 1.58× | ||
| 20 | EBay | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.54× | |
| DIY Mentality | THRILL | 1.67× | |
| Quality Awareness | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.84× |
Home Design has an estimated audience of 891,928 people in Austria, concentrated in Vienna and Lower Austria.
65.3% of Home Design fans are female, 34.7% are male, with an average age of 37.3 years.
Home Design fans show strongest brand affinity for Bedroom furniture (12.47×), Spar (retailer) (1.68×), and Home improvement (2.41×) over the country average.
Home Design fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Home Design itself, the audience over-indexes on Spar (retailer) (1.68×), Home improvement (2.41×), Zara Home (6.55×), and Renovation (2.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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