A data profile of the people who buy, follow and care about EBay in Austria — modelled from more than twelve digital signal sources. EBay has an estimated audience of 1,816,861 people in Austria.
The average EBay fan in Austria is 42.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include AutoScout24, OMV, Drop shipping, with strongest over-indexing on AutoScout24 (2.26× the country average).
Demographically, the EBay audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical EBay fan in Austria is balanced, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the EBay profile in Austria.
48.9% are female, 51.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 42.4 |
| Estimated audience size | 1,816,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide EBay audience comes from Austria.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
Where the EBay audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~300K | 1.09× | |
| 02 | Vorarlberg | ~70K | 1.07× | |
| 03 | Lower Austria | ~300K | 1.03× | |
| 04 | Styria | ~200K | 1.00× | |
| 05 | Tyrol | ~100K | 0.99× | |
| 06 | Burgenland | ~50K | 0.99× | |
| 07 | Carinthia (state) | ~90K | 0.98× | |
| 08 | Salzburg | ~100K | 0.95× | |
| 09 | Vienna | ~300K | 0.90× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.98× | ||
| 02 | Dnevni avaz | News | 2.59× | ||
| 03 | Drop shipping | Shopping | 2.50× | ||
| 04 | AutoScout24 | Cars & Mobility | 2.26× | ||
| 05 | Mobile device | Technology & Electronics | 2.23× | ||
| 06 | Living room | Home & Garden | 2.22× | ||
| 07 | Breuninger | Fashion & Accessoires | 2.21× | ||
| 08 | Employment website | Business & Career | 2.10× | ||
| 09 | Job hunting | Business & Career | 2.04× | ||
| 10 | Bank99 | Business & Career | 2.02× | ||
| 11 | Temu | Shopping | 1.92× | ||
| 12 | OMV | Cars & Mobility | 1.90× | ||
| 13 | Cars (film) | Movies & TV | 1.85× | ||
| 14 | Electronic funds transfer | Business & Career | 1.82× | ||
| 15 | Breaking news | Movies & TV | 1.81× | ||
| 16 | TK Maxx | Shopping | 1.73× | ||
| 17 | Zgonc | Shopping | 1.65× | ||
| 18 | Erste Bank | Business & Career | 1.61× | ||
| 19 | Automobiles | Cars & Mobility | 1.58× | ||
| 20 | Switzerland | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.43× | |
| Social Media Usage | JOY | 1.53× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.97× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Travelling | THRILL | 1.21× |
EBay's target market in Austria covers an estimated 1,816,861 people, concentrated in Vienna and Lower Austria.
48.9% of the EBay audience are female, 51.1% are male, with an average age of 42.4 years.
EBay fans show strongest brand affinity for AutoScout24 (2.26×), OMV (1.9×), and Drop shipping (2.5×) over the country average.
EBay fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on OMV (1.9×), Drop shipping (2.5×), Deal of the day (2.98×), and Temu (1.92×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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