A data profile of the people who buy, follow and care about Chair in Austria — modelled from more than twelve digital signal sources. Chair has an estimated audience of 896,433 people in Austria.
Chair has an estimated audience of 896,433 people in Austria. 68.4% are female, 31.6% are male, average age 41.1. Top brand affinities: Bedroom furniture, IKEA, Bed sheet, Mattress, WhatsApp.
Top brand affinities include Bedroom furniture, IKEA, Bed sheet, with strongest over-indexing on Bedroom furniture (10.68× the country average).
Demographically, the Chair audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Chair fan in Austria is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Chair profile in Austria.
68.4% are female, 31.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 41.1 |
| Estimated audience size | 896,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Chair audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 10.68× | ||
| 02 | Bed sheet | Home & Garden | 8.43× | ||
| 03 | Zara Home | Home & Garden | 6.39× | ||
| 04 | Mattress | Home & Garden | 5.40× | ||
| 05 | Scandinavian design | Home & Garden | 4.31× | ||
| 06 | Expensive Taste | Business & Career | 3.38× | ||
| 07 | Renovation | Home & Garden | 2.60× | ||
| 08 | TK Maxx | Shopping | 2.56× | ||
| 09 | Kitchenware | Home & Garden | 2.50× | ||
| 10 | Italian cuisine | Food & Beverages | 2.33× | ||
| 11 | Deichmann | Shopping | 2.05× | ||
| 12 | Apartment | Business & Career | 2.03× | ||
| 13 | Weddings | Kids & Family | 2.00× | ||
| 14 | Internet & Social Media | 1.98× | |||
| 15 | Interior design | Business & Career | 1.94× | ||
| 16 | Hornbach | Shopping | 1.93× | ||
| 17 | Kitchen | Home & Garden | 1.84× | ||
| 18 | IKEA | Home & Garden | 1.67× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.64× | ||
| 20 | Spas | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.11× | |
| Indulgence | JOY | 1.77× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Need for Security | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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