A data profile of the people who buy, follow and care about Spas in Austria — modelled from more than twelve digital signal sources. Spas has an estimated audience of 2,147,465 people in Austria.
The average Spas fan in Austria is 43.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Tyrol.
Top brand affinities include Facebook, Austria, Germany, with strongest over-indexing on Facebook (1.55× the country average).
Demographically, the Spas audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Spas fan in Austria is more female, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Facebook.
The key figures that characterise the Spas profile in Austria.
62.1% are female, 37.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.6 |
| Estimated audience size | 2,147,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Spas audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~300K | 2.13× | |
| 02 | Tyrol | ~200K | 1.69× | |
| 03 | Vorarlberg | ~80K | 1.04× | |
| 04 | Carinthia (state) | ~100K | 0.90× | |
| 05 | Vienna | ~400K | 0.87× | |
| 06 | Upper Austria | ~200K | 0.67× | |
| 07 | Styria | ~200K | 0.64× | |
| 08 | Lower Austria | ~200K | 0.63× | |
| 09 | Burgenland | ~30K | 0.62× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resort | Travel & Leisure | 1.76× | ||
| 02 | Hair products | Beauty & Wellness | 1.72× | ||
| 03 | Discount stores | Shopping | 1.71× | ||
| 04 | Hotels | Travel & Leisure | 1.66× | ||
| 05 | Kitchen | Home & Garden | 1.66× | ||
| 06 | Central Europe | Travel & Leisure | 1.63× | ||
| 07 | Germany | Travel & Leisure | 1.62× | ||
| 08 | Bipa | Shopping | 1.61× | ||
| 09 | Advertising | Business & Career | 1.61× | ||
| 10 | Recreation | Travel & Leisure | 1.60× | ||
| 11 | Austria | Travel & Leisure | 1.59× | ||
| 12 | Temu | Shopping | 1.58× | ||
| 13 | Internet & Social Media | 1.55× | |||
| 14 | Leisure | Travel & Leisure | 1.55× | ||
| 15 | Veganism | Food & Beverages | 1.54× | ||
| 16 | Culture | Literature | 1.52× | ||
| 17 | Magazines | Literature | 1.52× | ||
| 18 | Smartphones | Technology & Electronics | 1.51× | ||
| 19 | Architecture | Business & Career | 1.51× | ||
| 20 | Crafts | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.65× | |
| Price Sensitivity | PREMIUM | 1.54× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Early Adopter Mentality | POWER | 0.54× | |
| Social Media Usage | JOY | 0.76× |
Spas has an estimated audience of 2,147,465 people in Austria, concentrated in Vienna and Salzburg.
62.1% of Spas fans are female, 37.9% are male, with an average age of 43.6 years.
Spas fans show strongest brand affinity for Facebook (1.55×), Austria (1.59×), and Germany (1.62×) over the country average.
Spas fans in Austria are most concentrated in Vienna (reach ~400K), Salzburg (reach ~300K), and Tyrol (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Austria (1.59×), Germany (1.62×), Discount stores (1.71×), and Hotels (1.66×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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