A data profile of the people who buy, follow and care about Coffeehouses in Austria — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 1,776,681 people in Austria.
The average Coffeehouses fan in Austria is 42.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Coffee culture, Konditorei, Sparkasse, with strongest over-indexing on Coffee culture (1.64× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Coffeehouses fan in Austria is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coffee culture.
The key figures that characterise the Coffeehouses profile in Austria.
59.8% are female, 40.2% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.5 |
| Estimated audience size | 1,776,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Coffeehouses audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.12× | |
| 02 | Vienna | ~400K | 1.03× | |
| 03 | Lower Austria | ~300K | 1.00× | |
| 04 | Upper Austria | ~200K | 1.00× | |
| 05 | Tyrol | ~100K | 1.00× | |
| 06 | Carinthia (state) | 0.00× | ||
| 07 | Styria | 0.00× | ||
| 08 | Vorarlberg | 0.00× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Udo Lindenberg | Music & Radio | 2.03× | ||
| 02 | Victoria, Crown Princess of Sweden | Politics & Society | 1.92× | ||
| 03 | Personal stylist | Fashion & Accessoires | 1.84× | ||
| 04 | Zucchero | Music & Radio | 1.83× | ||
| 05 | Konditorei | Food & Beverages | 1.80× | ||
| 06 | Tupperware | Home & Garden | 1.73× | ||
| 07 | EasyJet | Travel & Leisure | 1.73× | ||
| 08 | Air France | Travel & Leisure | 1.71× | ||
| 09 | Bradley Cooper | Movies & TV | 1.70× | ||
| 10 | Coffee culture | Food & Beverages | 1.64× | ||
| 11 | Sparkasse | Business & Career | 1.62× | ||
| 12 | REWE | Shopping | 1.60× | ||
| 13 | SunExpress | Travel & Leisure | 1.58× | ||
| 14 | Buffet | Food & Beverages | 1.54× | ||
| 15 | Cillian Murphy | Movies & TV | 1.53× | ||
| 16 | Cider | Food & Beverages | 1.53× | ||
| 17 | Ernsting's family | Shopping | 1.52× | ||
| 18 | Flat white | Food & Beverages | 1.52× | ||
| 19 | Michael J. Fox | Movies & TV | 1.52× | ||
| 20 | Lillet | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Mindfulness | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.71× |
Coffeehouses has an estimated audience of 1,776,681 people in Austria, concentrated in Vienna and Lower Austria.
59.8% of Coffeehouses fans are female, 40.2% are male, with an average age of 42.5 years.
Coffeehouses fans show strongest brand affinity for Coffee culture (1.64×), Konditorei (1.8×), and Sparkasse (1.62×) over the country average.
Coffeehouses fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Konditorei (1.8×), Sparkasse (1.62×), Ernsting's family (1.52×), and REWE (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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