A data profile of the people who buy, follow and care about Coffeehouses in India — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 7,443,752 people in India.
The average Coffeehouses fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Peacemaker, Sex and the City, Restaurants, with strongest over-indexing on Peacemaker (3.77× the country average).
Demographically, the Coffeehouses audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Coffeehouses fan in India is more male, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Coffeehouses profile in India.
27.7% are female, 72.3% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 33.5 |
| Estimated audience size | 7,443,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Coffeehouses audience comes from India.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~80K | 1.11× | |
| 02 | Punjab (region) | ~100K | 1.06× | |
| 03 | Odisha | ~90K | 1.06× | |
| 04 | Andhra Pradesh | ~100K | 1.05× | |
| 05 | Haryana | ~100K | 1.02× | |
| 06 | Madhya Pradesh | ~100K | 1.00× | |
| 07 | Gujarat | ~200K | 0.99× | |
| 08 | Rajasthan | ~200K | 0.99× | |
| 09 | Bihar | ~100K | 0.99× | |
| 10 | Kerala | ~100K | 0.99× | |
| 11 | Telangana | ~100K | 0.98× | |
| 12 | West Bengal | ~200K | 0.96× | |
| 13 | Tamil Nadu | ~200K | 0.96× | |
| 14 | Karnataka | ~200K | 0.95× | |
| 15 | Maharashtra | ~300K | 0.93× | |
| 16 | Uttar Pradesh | ~300K | 0.93× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | D&R | Technology & Electronics | 5.19× | ||
| 02 | Whispers | Music & Radio | 5.13× | ||
| 03 | Sholay The Movie | Movie / TV Show / Series | 4.41× | ||
| 04 | Daredevil (film) | Movies & TV | 3.90× | ||
| 05 | Peacemaker | Movies & TV | 3.77× | ||
| 06 | Hovercraft | Cars & Mobility | 2.76× | ||
| 07 | Latin American cuisine | Food & Beverages | 2.10× | ||
| 08 | German cuisine | Food & Beverages | 2.07× | ||
| 09 | Greek cuisine | Food & Beverages | 2.06× | ||
| 10 | Anarkali Salwar Suit | Fashion & Accessoires | 1.89× | ||
| 11 | Sex and the City | Movies & TV | 1.83× | ||
| 12 | Manorama Online | News | 1.71× | ||
| 13 | Malayala Manorama | News | 1.67× | ||
| 14 | Restaurants | Food & Beverages | 1.64× | ||
| 15 | Diners | Food & Beverages | 1.63× | ||
| 16 | Gown | Fashion & Accessoires | 1.58× | ||
| 17 | Oneindia Tamil | News | 1.58× | ||
| 18 | Dinamalar | News | 1.57× | ||
| 19 | Mathrubhumi | News | 1.54× | ||
| 20 | Local food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.17× | |
| Urban Lifestyle | OPEN | 1.16× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Career Orientation | POWER | 0.95× | |
| Mindfulness | BALANCE | 0.96× |
Coffeehouses has an estimated audience of 7,443,752 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.7% of Coffeehouses fans are female, 72.3% are male, with an average age of 33.5 years.
Coffeehouses fans show strongest brand affinity for Peacemaker (3.77×), Sex and the City (1.83×), and Restaurants (1.64×) over the country average.
Coffeehouses fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Sex and the City (1.83×), Restaurants (1.64×), Sholay The Movie (4.41×), and Whispers (5.13×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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