A data profile of the people who buy, follow and care about Coffeehouses in Sweden — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 2,074,685 people in Sweden.
Coffeehouses has an estimated audience of 2,074,685 people in Sweden. 61.7% are female, 38.3% are male, average age 46.8. Top brand affinities: Local food, Prosecco, Coffee culture, Low-carbohydrate diet, Cappuccino.
Top brand affinities include Local food, Prosecco, Coffee culture, with strongest over-indexing on Local food (1.56× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Coffeehouses fan in Sweden is more female, around 46.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Local food.
The key figures that characterise the Coffeehouses profile in Sweden.
61.7% are female, 38.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 46.8 |
| Estimated audience size | 2,074,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Coffeehouses audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee Fellows | Food & Beverages | 1.91× | ||
| 02 | Dal makhani | Food & Beverages | 1.88× | ||
| 03 | Coffee culture | Food & Beverages | 1.78× | ||
| 04 | Pride London | Politics & Society | 1.77× | ||
| 05 | Turkish coffee | Food & Beverages | 1.74× | ||
| 06 | Konditorei | Food & Beverages | 1.66× | ||
| 07 | Dôme | Food & Beverages | 1.66× | ||
| 08 | Play-Doh | Kids & Family | 1.63× | ||
| 09 | Sponge cake | Food & Beverages | 1.60× | ||
| 10 | Dodgeball | Sports | 1.60× | ||
| 11 | Flat white | Food & Beverages | 1.58× | ||
| 12 | Prosecco | Food & Beverages | 1.57× | ||
| 13 | Fürst von Metternich | Food & Beverages | 1.57× | ||
| 14 | Local food | Food & Beverages | 1.56× | ||
| 15 | Red velvet cake | Food & Beverages | 1.56× | ||
| 16 | Low-carbohydrate diet | Food & Beverages | 1.54× | ||
| 17 | Cappuccino | Food & Beverages | 1.53× | ||
| 18 | Hors d'oeuvre | Food & Beverages | 1.53× | ||
| 19 | Soup | Food & Beverages | 1.52× | ||
| 20 | Pie | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.17× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Early Adopter Mentality | POWER | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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