A data profile of the people who buy, follow and care about Local food in Sweden — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,333,201 people in Sweden.
Local food has an estimated audience of 1,333,201 people in Sweden. 60.8% are female, 39.2% are male, average age 45.7. Top brand affinities: Gourmet Foods, Healthy food, Cooking show, Home construction, Handmade Crafts.
Top brand affinities include Gourmet Foods, Healthy food, Cooking show, with strongest over-indexing on Gourmet Foods (7.03× the country average).
Demographically, the Local food audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Local food fan in Sweden is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Local food profile in Sweden.
60.8% are female, 39.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.7 |
| Estimated audience size | 1,333,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Local food audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking show | Food & Beverages | 7.66× | ||
| 02 | Gourmet Foods | Food & Beverages | 7.03× | ||
| 03 | Healthy food | Health | 6.51× | ||
| 04 | Handmade Crafts | Kids & Family | 4.29× | ||
| 05 | Cookbook | Food & Beverages | 4.23× | ||
| 06 | Decoration | Home & Garden | 3.95× | ||
| 07 | Fast casual restaurants | Food & Beverages | 3.92× | ||
| 08 | Healthy habits | Health | 3.78× | ||
| 09 | Organic product | Food & Beverages | 3.61× | ||
| 10 | Home Interior Design | Home & Garden | 3.50× | ||
| 11 | Self care | Health | 3.22× | ||
| 12 | Home construction | Home & Garden | 3.17× | ||
| 13 | Travel Adventures | Travel & Leisure | 3.16× | ||
| 14 | Red wine | Food & Beverages | 2.98× | ||
| 15 | White wine | Food & Beverages | 2.87× | ||
| 16 | Wine & Spirits | Food & Beverages | 2.84× | ||
| 17 | Wine tasting | Food & Beverages | 2.69× | ||
| 18 | Cuisine | Food & Beverages | 1.98× | ||
| 19 | Movies | Movies & TV | 1.62× | ||
| 20 | Pets | Pets & Animals | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.80× | |
| Travelling | THRILL | 1.95× | |
| Patriotism | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Design Affinity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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