A data profile of the people who buy, follow and care about White wine in Sweden — modelled from more than twelve digital signal sources. White wine has an estimated audience of 1,588,043 people in Sweden.
White wine has an estimated audience of 1,588,043 people in Sweden. 67.7% are female, 32.3% are male, average age 48.3. Top brand affinities: Hemnet, Sveriges Television, Systembolaget, KappAhl, Gina Tricot.
Top brand affinities include Hemnet, Sveriges Television, Systembolaget, with strongest over-indexing on Hemnet (1.92× the country average).
Demographically, the White wine audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical White wine fan in Sweden is more female, around 48.3 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the White wine profile in Sweden.
67.7% are female, 32.3% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 48.3 |
| Estimated audience size | 1,588,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide White wine audience comes from Sweden.
| Country | Share |
|---|---|
| Japan | 16.3% |
| United States | 14.6% |
| Italy | 9.0% |
The strongest cross-interests of the White wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine & Spirits | Food & Beverages | 2.30× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.28× | ||
| 03 | Winery | Food & Beverages | 2.23× | ||
| 04 | Sparkling wine | Food & Beverages | 2.22× | ||
| 05 | Wine tasting | Food & Beverages | 2.13× | ||
| 06 | Red wine | Food & Beverages | 2.13× | ||
| 07 | Alcohol | Food & Beverages | 2.13× | ||
| 08 | Champagne | Food & Beverages | 2.12× | ||
| 09 | Whisky | Food & Beverages | 2.10× | ||
| 10 | Cocktail | Food & Beverages | 1.94× | ||
| 11 | Hemnet | Home & Garden | 1.92× | ||
| 12 | Crochet | Home & Garden | 1.91× | ||
| 13 | Architecture & Design | Business & Career | 1.85× | ||
| 14 | Horse breeding | Pets & Animals | 1.82× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.79× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.79× | ||
| 17 | JYSK | Home & Garden | 1.79× | ||
| 18 | Summer house | Travel & Leisure | 1.75× | ||
| 19 | Systembolaget | Shopping | 1.66× | ||
| 20 | Cottage | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for White wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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