White wine Audience in Germany
White wine has an estimated audience of 1,965,634 people in Germany. 51.8% are female, 48.2% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wine tasting, Wine & Spirits, Cristal (wine), Winery, Redbreast (whiskey).
The average White wine fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wine tasting, Wine & Spirits, Cristal (wine), with strongest over-indexing on Wine tasting (16.13× the country average). Demographically, the White wine audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of White wine fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.2 |
| Estimated audience size | 1,965,634 |
Audience persona
The typical White wine fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 502,115 | 1.17× |
| Bayern | 342,264 | 1.08× |
| Baden-Württemberg | 274,618 | 1.02× |
| Niedersachsen | 221,363 | 1.16× |
| Hessen | 149,968 | 1× |
| Sachsen | 91,973 | 0.95× |
| Rheinland-Pfalz | 89,592 | 0.91× |
| Berlin | 84,451 | 0.96× |
| Schleswig-Holstein | 69,106 | 0.98× |
| Brandenburg | 53,712 | 0.88× |
| Hamburg | 52,893 | 1.19× |
| Thüringen | 51,087 | 1.02× |
| Sachsen-Anhalt | 45,649 | 0.9× |
| Mecklenburg-Vorpommern | 33,671 | 0.9× |
| Saarland | 23,636 | 0.98× |
| Bremen | 15,070 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine tasting | 16.13× | Food & Beverages |
| Wine & Spirits | 12.77× | Food & Beverages |
| Cristal (wine) | 29.26× | Food & Beverages |
| Winery | 9.28× | Food & Beverages |
| Redbreast (whiskey) | 17.46× | Food & Beverages |
| Wine cellar | 11.71× | Food & Beverages |
| Champagne | 8.54× | Food & Beverages |
| Self-awareness | 4.27× | Health |
| Fashion show | 5.36× | Fashion & Accessoires |
| Sparkling wine | 7.52× | Food & Beverages |
| Drinking | 5.81× | Food & Beverages |
| Gourmet Foods | 6.79× | Food & Beverages |
| Livemusic | 3.91× | Music & Radio |
| Summer vacation | 5.39× | Travel & Leisure |
| Self care | 4.14× | Health |
| Home Interior Design | 4.13× | Home & Garden |
| Airbnb | 2.8× | Travel & Leisure |
| TikTok | 2.11× | Internet & Social Media |
| Vegetarian cuisine | 3.36× | Food & Beverages |
| Dog walking | 3.48× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.37 |
| Design Affinity | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.76 |
| Luxury Orientation | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| United States | 14.6% |
| Italy | 9.0% |
See White wine audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- Prosecco (1,031,961)
- Pecorino (grape) (1,023,256)
Frequently asked questions
How many fans does White wine have in Germany?
White wine has an estimated audience of 1,965,634 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White wine fans?
51.8% of White wine fans are female, 48.2% are male, with an average age of 42.2 years.
Which brands do White wine fans like most?
White wine fans show strongest brand affinity for Wine tasting (16.13×), Wine & Spirits (12.77×), and Cristal (wine) (29.26×) over the country average.
Where do White wine fans live in Germany?
White wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 502,115), Bayern (reach 342,264), and Baden-Württemberg (reach 274,618). These three regions account for the largest share of the active audience.
What other brands do White wine fans also like?
Beyond White wine itself, the audience over-indexes on Wine & Spirits (12.77×), Cristal (wine) (29.26×), Winery (9.28×), and Redbreast (whiskey) (17.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.