Red wine Audience in Germany
Red wine has an estimated audience of 2,426,422 people in Germany. 51.1% are female, 48.9% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Siamese cat, White wine, Wine tasting, Cristal (wine), Anime and manga fandom.
The average Red wine fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Siamese cat, White wine, Wine tasting, with strongest over-indexing on Siamese cat (28.48× the country average). Demographically, the Red wine audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Red wine fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.3 |
| Estimated audience size | 2,426,422 |
Audience persona
The typical Red wine fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Siamese cat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 566,020 | 1.07× |
| Bayern | 397,653 | 1.02× |
| Baden-Württemberg | 356,776 | 1.08× |
| Niedersachsen | 243,015 | 1.03× |
| Hessen | 182,550 | 0.99× |
| Rheinland-Pfalz | 124,501 | 1.02× |
| Sachsen | 118,503 | 1× |
| Berlin | 102,911 | 0.95× |
| Schleswig-Holstein | 84,378 | 0.97× |
| Brandenburg | 72,892 | 0.97× |
| Thüringen | 61,747 | 1× |
| Hamburg | 59,226 | 1.08× |
| Sachsen-Anhalt | 57,747 | 0.92× |
| Mecklenburg-Vorpommern | 44,751 | 0.97× |
| Saarland | 30,099 | 1.01× |
| Bremen | 19,490 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Siamese cat | 28.48× | Pets & Animals |
| White wine | 15.96× | Food & Beverages |
| Wine tasting | 9.42× | Food & Beverages |
| Cristal (wine) | 26.33× | Food & Beverages |
| Anime and manga fandom | 6.9× | Literature |
| Outdoor Photographer | 5.79× | Arts & Culture |
| Wildlife photography | 5.43× | Technology & Electronics |
| Dog walking | 4.16× | Pets & Animals |
| Fashion show | 5.26× | Fashion & Accessoires |
| Wine & Spirits | 7.04× | Food & Beverages |
| Graphic designer | 10.18× | Business & Career |
| Champagne | 7.57× | Food & Beverages |
| Kitten | 4.01× | Pets & Animals |
| Home Design | 3.7× | Home & Garden |
| Nightlife | 5.12× | Arts & Culture |
| Architecture & Design | 3.45× | Business & Career |
| Houseplant | 4.23× | Home & Garden |
| Date Night | 21.59× | Movies & TV |
| Winery | 5.05× | Food & Beverages |
| health | 5.44× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.33 |
| Design Affinity | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.85 |
| Luxury Orientation | PREMIUM | 1.79 |
| DIY Mentality | THRILL | 1.77 |
| Sports Activity | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.2% |
| United States | 15.0% |
| Italy | 7.2% |
See Red wine audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
- Pecorino (grape) (1,023,256)
Frequently asked questions
How many fans does Red wine have in Germany?
Red wine has an estimated audience of 2,426,422 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Red wine fans?
51.1% of Red wine fans are female, 48.9% are male, with an average age of 42.3 years.
Which brands do Red wine fans like most?
Red wine fans show strongest brand affinity for Siamese cat (28.48×), White wine (15.96×), and Wine tasting (9.42×) over the country average.
Where do Red wine fans live in Germany?
Red wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 566,020), Bayern (reach 397,653), and Baden-Württemberg (reach 356,776). These three regions account for the largest share of the active audience.
What other brands do Red wine fans also like?
Beyond Red wine itself, the audience over-indexes on White wine (15.96×), Wine tasting (9.42×), Cristal (wine) (26.33×), and Anime and manga fandom (6.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Red wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.