Rascasse Audience Intelligence

Graphic designer Audience in Germany

A data profile of the people who buy, follow and care about Graphic designer in Germany — modelled from more than twelve digital signal sources. Graphic designer has an estimated audience of 1,304,864 people in Germany.

#2636among Topic in Germany#468in Business & Career

The average Graphic designer fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Watercolor painting, Oil painting, Abstract art, with strongest over-indexing on Watercolor painting (9.93× the country average).

Demographically, the Graphic designer audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Graphic designer fan in Germany is more female, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Watercolor painting.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graphic designer profile in Germany.

Audience size
1.3M
in Germany
Gender
55.7%♀
44.3% male
Age
31.3
average years
Country rank
#5082
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphic designer fans

55.7% are female, 44.3% are male, average age 31.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Graphic designer audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age31.3
Estimated audience size1,304,864
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Graphic designer audience in Germany
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4913%
50+6%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Graphic designer audience comes from Germany.

Worldwide audience distribution share by country for Graphic designer
CountryShare
United States17.4%
China13.8%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphic designer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Graphic designer fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.27×
02Rheinland-Pfalz~80K1.19×
03Thüringen~40K1.19×
04Nordrhein-Westfalen~300K1.03×
05Bayern~200K1.00×
06Schleswig-Holstein~50K1.00×
07Hessen~100K0.99×
08Niedersachsen~100K0.98×
09Berlin~60K0.98×
10Brandenburg~40K0.98×
11Bremen~10K0.97×
12Saarland~10K0.93×
13Sachsen~60K0.92×
14Mecklenburg-Vorpommern~20K0.91×
15Sachsen-Anhalt~30K0.89×
16Hamburg~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Graphic designer, Germany
0.89×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graphic designer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graphic designer audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture12.53×
02Red wineFood & Beverages10.18×
03Acrylic paintArts & Culture10.03×
04Watercolor paintingArts & Culture9.93×
05Oil paintingArts & Culture9.59×
06Abstract artArts & Culture8.71×
07NikonTechnology & Electronics8.22×
08Video editingTechnology & Electronics7.76×
09CanonTechnology & Electronics7.64×
10Digital artArts & Culture6.68×
11Cultural heritagePolitics & Society6.32×
12Motorcycle helmetCars & Mobility5.75×
13High-intensity interval trainingSports5.54×
14Modern artArts & Culture4.72×
15Crime fictionLiterature4.68×
16Contemporary artArts & Culture3.37×
17LivemusicMusic & Radio3.03×
18BatmanMovies & TV2.77×
19Do it yourself (DIY)Home & Garden2.27×
20TagesschauMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graphic designer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graphic designer audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.18×
Design AffinityPREMIUM1.97×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graphic designer audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
PatriotismCONSERVATISM1.03×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graphic designer have in Germany?

Graphic designer has an estimated audience of 1,304,864 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Graphic designer fans?

55.7% of Graphic designer fans are female, 44.3% are male, with an average age of 31.3 years.

03

Which brands do Graphic designer fans like most?

Graphic designer fans show strongest brand affinity for Watercolor painting (9.93×), Oil painting (9.59×), and Abstract art (8.71×) over the country average.

04

Where do Graphic designer fans live in Germany?

Graphic designer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Graphic designer fans also like?

Beyond Graphic designer itself, the audience over-indexes on Oil painting (9.59×), Abstract art (8.71×), Red wine (10.18×), and Digital art (6.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Graphic designer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Graphic designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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