Rascasse Audience Intelligence

health Audience in Germany

A data profile of the people who buy, follow and care about health in Germany — modelled from more than twelve digital signal sources. health has an estimated audience of 2,529,813 people in Germany.

#109among Field of study in Germany#1568among Topic in Germany#70in Health

The average health fan in Germany is 33.3 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include One Tree Hill (TV series), Good Will Hunting, High-intensity interval training, with strongest over-indexing on One Tree Hill (TV series) (19.2× the country average).

Demographically, the health audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical health fan in Germany is more female, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for One Tree Hill (TV series).

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the health profile in Germany.

Audience size
2.5M
in Germany
Gender
64.9%♀
35.1% male
Age
33.3
average years
Country rank
#2618
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of health fans

64.9% are female, 35.1% are male, average age 33.3.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for health audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age33.3
Estimated audience size2,529,813
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the health audience in Germany
Age bracketShare%
16-1932%
20-2926%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

5.8%

of the worldwide health audience comes from Germany.

Worldwide audience distribution share by country for health
CountryShare
United States24.5%
Brazil8.0%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the health audience in Germany is strongest.

Fig. 05

Top regions by affinity

health fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K3.59×
02Berlin~100K1.27×
03Bayern~500K1.13×
04Hamburg~60K1.03×
05Nordrhein-Westfalen~500K0.97×
06Rheinland-Pfalz~100K0.91×
07Baden-Württemberg~300K0.90×
08Niedersachsen~200K0.87×
09Bremen~20K0.87×
10Schleswig-Holstein~80K0.86×
11Brandenburg~60K0.81×
12Saarland~20K0.80×
13Thüringen~50K0.79×
14Sachsen~100K0.78×
15Mecklenburg-Vorpommern~40K0.76×
16Sachsen-Anhalt~50K0.75×
Fig. 06

Affinity by region

Affinity by region — health, Germany
0.75×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for health audience
#·InterestCategoryAffinity×
01Good Will HuntingMovies & TV20.00×
02City of God (2002 film)Movies & TV20.00×
03Fidelity InvestmentsBusiness & Career19.60×
04One Tree Hill (TV series)Movies & TV19.20×
05Catch Me If You CanMovies & TV18.96×
06The IntouchablesMovies & TV17.08×
07The HangoverMovies & TV15.31×
08Person of Interest (TV series)Movies & TV11.33×
09High-intensity interval trainingSports8.62×
10Paleolithic dietHealth7.41×
11Dexter (TV series)Movies & TV6.18×
12Sunday BrunchKids & Family6.11×
13Robert RedfordMovies & TV5.82×
14Motorcycle helmetCars & Mobility5.59×
15BeetlejuiceMovies & TV5.53×
16Natural foodsFood & Beverages4.86×
17Fitness and figure competitionSports4.49×
18Property finderHome & Garden3.60×
19LivemusicMusic & Radio3.39×
20Do it yourself (DIY)Home & Garden2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by health audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.92×
Risk AppetiteTHRILL1.79×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by health audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Family OrientationCONSERVATISM0.96×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does health have in Germany?

health has an estimated audience of 2,529,813 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of health fans?

64.9% of health fans are female, 35.1% are male, with an average age of 33.3 years.

03

Which brands do health fans like most?

health fans show strongest brand affinity for One Tree Hill (TV series) (19.2×), Good Will Hunting (20×), and High-intensity interval training (8.62×) over the country average.

04

Where do health fans live in Germany?

health fans in Germany are most concentrated in Hessen (reach ~700K), Nordrhein-Westfalen (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do health fans also like?

Beyond health itself, the audience over-indexes on Good Will Hunting (20×), High-intensity interval training (8.62×), The Intouchables (17.08×), and Robert Redford (5.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See health audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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