health Audience in Germany
health has an estimated audience of 2,529,813 people in Germany. 64.9% are female, 35.1% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Good Will Hunting, One Tree Hill (TV series), Livemusic, The Intouchables, Catch Me If You Can.
The average health fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Good Will Hunting, One Tree Hill (TV series), Livemusic, with strongest over-indexing on Good Will Hunting (20× the country average). Demographically, the health audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of health fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 33.3 |
| Estimated audience size | 2,529,813 |
Audience persona
The typical health fan in Germany is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Good Will Hunting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 598,823 | 1.08× |
| Bayern | 516,662 | 1.27× |
| Baden-Württemberg | 340,617 | 0.99× |
| Hessen | 298,139 | 1.55× |
| Niedersachsen | 229,981 | 0.94× |
| Berlin | 164,827 | 1.46× |
| Rheinland-Pfalz | 127,639 | 1.01× |
| Sachsen | 103,820 | 0.84× |
| Schleswig-Holstein | 83,789 | 0.92× |
| Brandenburg | 66,572 | 0.85× |
| Hamburg | 65,045 | 1.14× |
| Sachsen-Anhalt | 50,301 | 0.77× |
| Thüringen | 50,144 | 0.78× |
| Mecklenburg-Vorpommern | 36,781 | 0.76× |
| Saarland | 24,277 | 0.78× |
| Bremen | 19,145 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Good Will Hunting | 20× | Movies & TV |
| One Tree Hill (TV series) | 20× | Movies & TV |
| Livemusic | 5.08× | Music & Radio |
| The Intouchables | 13.89× | Movies & TV |
| Catch Me If You Can | 17.7× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| Hair tutorials | 7.64× | Beauty & Wellness |
| Do it yourself (DIY) | 2.51× | Home & Garden |
| City of God (2002 film) | 20× | Movies & TV |
| Beetlejuice | 4.8× | Movies & TV |
| Casablanca | 10.22× | Travel & Leisure |
| Vegetable Gardening | 5.87× | Food & Beverages |
| The Man in the High Castle (TV series) | 15.98× | Movies & TV |
| Scandal (TV series) | 8.88× | Movies & TV |
| Local food | 3.03× | Food & Beverages |
| Ryanair | 2.35× | Travel & Leisure |
| Person of Interest (TV series) | 9.81× | Movies & TV |
| The Hangover | 11.37× | Movies & TV |
| Grace and Frankie | 20× | Movies & TV |
| Sports betting | 5.44× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Individualism | JOY | 1.5 |
| Sports Activity | POWER | 1.49 |
| Mindfulness | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.37 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 8.0% |
| India | 6.8% |
See health audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does health have in Germany?
health has an estimated audience of 2,529,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of health fans?
64.9% of health fans are female, 35.1% are male, with an average age of 33.3 years.
Which brands do health fans like most?
health fans show strongest brand affinity for Good Will Hunting (20×), One Tree Hill (TV series) (20×), and Livemusic (5.08×) over the country average.
Where do health fans live in Germany?
health fans in Germany are most concentrated in Nordrhein-Westfalen (reach 598,823), Bayern (reach 516,662), and Baden-Württemberg (reach 340,617). These three regions account for the largest share of the active audience.
What other brands do health fans also like?
Beyond health itself, the audience over-indexes on One Tree Hill (TV series) (20×), Livemusic (5.08×), The Intouchables (13.89×), and Catch Me If You Can (17.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.