health Audience in Germany
health has an estimated audience of 2,529,813 people in Germany. 64.9% are female, 35.1% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Boracay, Product design, Natural rubber, Whataburger.
The average health fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Boracay, Product design, with strongest over-indexing on Progressive rock (2.63× the country average). Demographically, the health audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of health fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 33.3 |
| Estimated audience size | 2,529,813 |
Audience persona
The typical health fan in Germany is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 598,823 | 1.08× |
| Bayern | 516,662 | 1.27× |
| Baden-Württemberg | 340,617 | 0.99× |
| Hessen | 298,139 | 1.55× |
| Niedersachsen | 229,981 | 0.94× |
| Berlin | 164,827 | 1.46× |
| Rheinland-Pfalz | 127,639 | 1.01× |
| Sachsen | 103,820 | 0.84× |
| Schleswig-Holstein | 83,789 | 0.92× |
| Brandenburg | 66,572 | 0.85× |
| Hamburg | 65,045 | 1.14× |
| Sachsen-Anhalt | 50,301 | 0.77× |
| Thüringen | 50,144 | 0.78× |
| Mecklenburg-Vorpommern | 36,781 | 0.76× |
| Saarland | 24,277 | 0.78× |
| Bremen | 19,145 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.63× | Music & Radio |
| Boracay | 7.7× | Travel & Leisure |
| Product design | 1.8× | Business & Career |
| Natural rubber | 2.35× | Cars & Mobility |
| Whataburger | 5.39× | Food & Beverages |
| Information sensitivity | 4.13× | Technology & Electronics |
| Icon (magazine) | 1.91× | Arts & Culture |
| Gloria | 3.54× | Music & Radio |
| Glenrothes | 16.23× | Food & Beverages |
| Mechanic | 1.58× | Cars & Mobility |
| Nurse education | 1.68× | Kids & Family |
| DEFCON (video game) | 4.69× | Games |
| Malayalam | 4.15× | Politics & Society |
| N'Golo Kanté | 3.28× | Sports |
| Figure painting (hobby) | 2.32× | Arts & Culture |
| Medieval fantasy | 6.16× | Literature |
| La rosa de Guadalupe | 8.88× | Movies & TV |
| Ireen Sheer | 1.57× | Music & Radio |
| Cachorro | 1.89× | Pets & Animals |
| Headhunters (film) | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Individualism | JOY | 1.5 |
| Sports Activity | POWER | 1.49 |
| Mindfulness | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.37 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 8.0% |
| India | 6.8% |
See health audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does health have in Germany?
health has an estimated audience of 2,529,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of health fans?
64.9% of health fans are female, 35.1% are male, with an average age of 33.3 years.
Which brands do health fans like most?
health fans show strongest brand affinity for Progressive rock (2.63×), Boracay (7.7×), and Product design (1.8×) over the country average.
Where do health fans live in Germany?
health fans in Germany are most concentrated in Nordrhein-Westfalen (reach 598,823), Bayern (reach 516,662), and Baden-Württemberg (reach 340,617). These three regions account for the largest share of the active audience.
What other brands do health fans also like?
Beyond health itself, the audience over-indexes on Boracay (7.7×), Product design (1.8×), Natural rubber (2.35×), and Whataburger (5.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.