Rascasse Audience Intelligence

health Audience in United States

A data profile of the people who buy, follow and care about health in United States — modelled from more than twelve digital signal sources. health has an estimated audience of 10,619,327 people in United States.

#124among Field of study in United States#2179among Topic in United States#146in Health

The average health fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural foods, Self-love, Planet Fitness, with strongest over-indexing on Natural foods (8.96× the country average).

Demographically, the health audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical health fan in United States is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Natural foods.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the health profile in United States.

Audience size
10.6M
in United States
Gender
64.8%♀
35.2% male
Age
33.8
average years
Country rank
#3374
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of health fans

64.8% are female, 35.2% are male, average age 33.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for health audience in United States
MetricValue
Female64.8%
Male35.2%
Average age33.8
Estimated audience size10,619,327
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the health audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

24.5%

of the worldwide health audience comes from United States.

Worldwide audience distribution share by country for health
CountryShare
United States24.5%
Brazil8.0%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the health audience in United States is strongest.

Fig. 05

Top regions by affinity

health fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.66×
02California~2M1.54×
03Hawaii~60K1.42×
04Arizona~300K1.34×
05Oregon~100K1.20×
06New Mexico~60K1.17×
07Alabama~200K1.10×
08Minnesota~200K1.08×
09Idaho~60K1.08×
10Florida~800K1.07×
11Oklahoma~100K1.07×
12Kansas~90K1.07×
13West Virginia~50K1.07×
14Indiana~200K1.06×
15Missouri~200K1.06×
16Michigan~300K1.03×
17New York~600K1.02×
18North Carolina~300K1.02×
19Arkansas~90K1.02×
20Washington~200K1.00×
21Wisconsin~200K1.00×
22Mississippi~90K1.00×
23Montana~30K1.00×
24South Carolina~200K0.99×
25Wyoming~20K0.98×
26Kentucky~100K0.97×
27Ohio~300K0.96×
28Virginia~200K0.96×
29Tennessee~200K0.95×
30Georgia~300K0.94×
31Maryland~200K0.94×
32Maine~40K0.94×
33Delaware~30K0.94×
34Pennsylvania~300K0.93×
35Colorado~200K0.93×
36Louisiana~100K0.93×
37Nevada~100K0.93×
38Iowa~80K0.93×
39Rhode Island~30K0.93×
40Illinois~300K0.91×
41New Jersey~200K0.91×
42New Hampshire~40K0.91×
43Connecticut~100K0.90×
44Nebraska~50K0.90×
45Texas~800K0.89×
46Washington, District of Columbia~30K0.88×
47South Dakota~20K0.88×
48North Dakota~20K0.88×
49Utah~80K0.86×
50Massachusetts~200K0.84×
Fig. 06

Affinity by region

Affinity by region — health, United States
0.84×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for health audience
#·InterestCategoryAffinity×
01International educationBusiness & Career11.06×
02Natural foodsFood & Beverages8.96×
03Mark RuffaloMovies & TV7.77×
04HinduismPolitics & Society4.63×
05ClarinetMusic & Radio4.30×
06Self-loveHealth4.08×
07Motivational speakingBusiness & Career3.81×
08Paleolithic dietHealth3.61×
09Self-employmentBusiness & Career3.34×
10Long hairBeauty & Wellness3.13×
11Bath and BodyworksShopping3.11×
12Gluten-free dietFood & Beverages2.87×
13Lace wigBeauty & Wellness2.77×
14Bass guitarMusic & Radio2.73×
15Planet FitnessSports2.69×
16Digital photographyBusiness & Career2.56×
17Do it yourself (DIY)Home & Garden2.15×
18Quality of lifeHealth1.91×
19Trader Joe'sShopping1.82×
20Macy'sShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by health audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.83×
Luxury OrientationPREMIUM1.83×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by health audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
ExtroversionTHRILL0.84×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does health have in United States?

health has an estimated audience of 10,619,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of health fans?

64.8% of health fans are female, 35.2% are male, with an average age of 33.8 years.

03

Which brands do health fans like most?

health fans show strongest brand affinity for Natural foods (8.96×), Self-love (4.08×), and Planet Fitness (2.69×) over the country average.

04

Where do health fans live in United States?

health fans in United States are most concentrated in California (reach ~2M), Texas (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do health fans also like?

Beyond health itself, the audience over-indexes on Self-love (4.08×), Planet Fitness (2.69×), International education (11.06×), and Do it yourself (DIY) (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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