health Audience in United States

health logo

health has an estimated audience of 10,619,327 people in United States. 64.8% are female, 35.2% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Product design, Staycation, Bank account, Home equity, JDSU.

The average health fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Staycation, Bank account, with strongest over-indexing on Product design (4.19× the country average). Demographically, the health audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of health fans

Demographic split for health audience in United States
MetricValue
Female64.8%
Male35.2%
Average age33.8
Estimated audience size10,619,327

Audience persona

The typical health fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for health in United States
RegionReachAffinity
California1,068,5450.91×
Texas801,2270.88×
Florida791,9981.1×
New York588,4920.99×
Pennsylvania346,5990.97×
North Carolina345,8791.08×
Illinois329,8100.93×
Ohio328,9971.01×
Georgia306,3690.94×
Michigan303,1381.09×
Arizona298,4101.38×
Virginia257,9501×
New Jersey245,3970.91×
Indiana215,8471.11×
Washington214,3711.01×
Tennessee211,0090.99×
Missouri189,1841.11×
Massachusetts181,1020.87×
Maryland176,9330.97×
Minnesota173,7611.14×
Wisconsin165,6621.04×
South Carolina165,0971.03×
Alabama162,1721.09×
Colorado158,3330.95×
Oregon151,2121.24×
Oklahoma132,0481.12×
Kentucky131,9970.99×
Louisiana120,7500.88×
Connecticut97,6200.92×
Nevada95,9180.93×
Arkansas90,7671.04×
Kansas90,5561.08×
Mississippi86,1370.98×
Iowa82,5790.94×
Utah80,7350.85×
New Mexico62,5321.17×
Idaho58,1141.09×
Hawaii57,9081.27×
West Virginia50,7971.03×
Nebraska47,5740.89×
New Hampshire38,2080.91×
Maine35,7930.94×
Alaska31,6641.39×
Rhode Island31,1880.92×
Montana28,7270.98×
Delaware27,2990.93×
Washington, District of Columbia23,8460.75×
South Dakota20,3600.83×
North Dakota17,9710.82×
Wyoming14,8260.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for health audience
BrandAffinityCategory
Product design4.19×Business & Career
Staycation5.79×Home & Garden
Bank account2.89×Business & Career
Home equity2.17×Home & Garden
JDSU3.29×Business & Career
Collectable1.69×Kids & Family
Natural rubber1.81×Cars & Mobility
Historic site3.64×Arts & Culture
Nebraska Cornhuskers football2.82×Sports
Jesse Plemons2.57×Movies & TV
Jaws3.55×Movies & TV
UK garage3.25×Music & Radio
Mothercare1.79×Kids & Family
Queens College, City University of New York3.9×Business & Career
Nipsey Hussle3.07×Music & Radio
Isometric exercise4.55×Sports
Home staging2.66×Home & Garden
Cachorro2.66×Pets & Animals
South Asian cuisine4.16×Food & Beverages
Stamp collecting2.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by health audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Luxury OrientationPREMIUM1.71
SustainabilityBALANCE1.69
Healthy LifestyleBALANCE1.54
Design AffinityPREMIUM1.52
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for health
CountryShare
United States24.5%
Brazil8.0%
India6.8%

See health audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does health have in United States?

health has an estimated audience of 10,619,327 people in United States, concentrated in California and Texas.

What is the gender split and age of health fans?

64.8% of health fans are female, 35.2% are male, with an average age of 33.8 years.

Which brands do health fans like most?

health fans show strongest brand affinity for Product design (4.19×), Staycation (5.79×), and Bank account (2.89×) over the country average.

Where do health fans live in United States?

health fans in United States are most concentrated in California (reach 1,068,545), Texas (reach 801,227), and Florida (reach 791,998). These three regions account for the largest share of the active audience.

What other brands do health fans also like?

Beyond health itself, the audience over-indexes on Staycation (5.79×), Bank account (2.89×), Home equity (2.17×), and JDSU (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.