Rascasse Audience Intelligence

Hinduism Audience in United States

A data profile of the people who buy, follow and care about Hinduism in United States — modelled from more than twelve digital signal sources. Hinduism has an estimated audience of 9,759,496 people in United States.

#3among Religion in United States#2330among Topic in United States#218in Politics & Society

The average Hinduism fan in United States is 38.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kundalini yoga, Karma yoga, Yin yoga, with strongest over-indexing on Kundalini yoga (15.31× the country average).

Demographically, the Hinduism audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hinduism fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Kundalini yoga.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hinduism profile in United States.

Audience size
9.8M
in United States
Gender
67.6%♀
32.4% male
Age
38.4
average years
Country rank
#3665
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hinduism fans

67.6% are female, 32.4% are male, average age 38.4.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Hinduism audience in United States
MetricValue
Female67.6%
Male32.4%
Average age38.4
Estimated audience size9,759,496
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Hinduism audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Hinduism audience comes from United States.

Worldwide audience distribution share by country for Hinduism
CountryShare
India18.0%
China12.0%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hinduism audience in United States is strongest.

Fig. 05

Top regions by affinity

Hinduism fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.68×
02Georgia~500K1.59×
03Virginia~300K1.32×
04North Carolina~400K1.29×
05Indiana~200K1.28×
06Kentucky~200K1.28×
07Alabama~200K1.27×
08South Carolina~200K1.25×
09Oklahoma~100K1.16×
10Arizona~200K1.14×
11West Virginia~50K1.14×
12Michigan~300K1.12×
13Utah~100K1.10×
14Tennessee~200K1.06×
15Kansas~80K1.03×
16Hawaii~40K1.03×
17Missouri~200K1.02×
18Nebraska~50K1.02×
19California~1M1.01×
20Arkansas~80K1.01×
21Maryland~200K0.99×
22Mississippi~80K0.99×
23South Dakota~20K0.99×
24North Dakota~20K0.99×
25Ohio~300K0.98×
26Washington~200K0.98×
27Florida~600K0.97×
28New York~500K0.97×
29New Mexico~50K0.97×
30Pennsylvania~300K0.95×
31Alaska~20K0.94×
32Minnesota~100K0.93×
33Louisiana~100K0.93×
34Illinois~300K0.91×
35New Jersey~200K0.91×
36Massachusetts~200K0.91×
37Oregon~100K0.91×
38Nevada~80K0.89×
39Idaho~40K0.89×
40New Hampshire~30K0.86×
41Connecticut~80K0.85×
42Wisconsin~100K0.84×
43Colorado~100K0.83×
44Iowa~70K0.83×
45Montana~20K0.82×
46Delaware~20K0.82×
47Maine~30K0.79×
48Vermont~10K0.78×
49Washington, District of Columbia~20K0.77×
50Rhode Island~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Hinduism, United States
0.74×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hinduism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hinduism audience
#·InterestCategoryAffinity×
01Karma yogaHealth16.63×
02Kundalini yogaHealth15.31×
03Iyengar YogaSports14.77×
04Yin yogaSports14.41×
05EenaduNews13.22×
06Bikram YogaHealth12.41×
07Hatha yogaHealth11.57×
08SanskritPolitics & Society9.70×
09Hot yogaSports8.08×
10GovernmentPolitics & Society6.48×
11Zoom (TV channel)Technology & Electronics6.42×
12Hostelling InternationalTravel & Leisure5.63×
13AfrobeatMusic & Radio4.87×
14Take-outFood & Beverages3.36×
15NatureHome & Garden2.19×
16SupermanMovies & TV1.95×
17Online shoppingShopping1.75×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.70×
20FIFA World Cup 2026Sports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hinduism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hinduism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.52×
Sports ActivityPOWER2.51×
IndividualismJOY2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hinduism audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
DIY MentalityTHRILL1.02×
Social Media UsageJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hinduism have in United States?

Hinduism has an estimated audience of 9,759,496 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hinduism fans?

67.6% of Hinduism fans are female, 32.4% are male, with an average age of 38.4 years.

03

Which brands do Hinduism fans like most?

Hinduism fans show strongest brand affinity for Kundalini yoga (15.31×), Karma yoga (16.63×), and Yin yoga (14.41×) over the country average.

04

Where do Hinduism fans live in United States?

Hinduism fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hinduism fans also like?

Beyond Hinduism itself, the audience over-indexes on Karma yoga (16.63×), Yin yoga (14.41×), Hatha yoga (11.57×), and Iyengar Yoga (14.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Hinduism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hinduism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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