Hinduism Audience in United States

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Hinduism has an estimated audience of 9,759,496 people in United States. 67.6% are female, 32.4% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Kundalini yoga, Karma yoga, Yin yoga, Hatha yoga, Iyengar Yoga.

The average Hinduism fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kundalini yoga, Karma yoga, Yin yoga, with strongest over-indexing on Kundalini yoga (15.31× the country average). Demographically, the Hinduism audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Hinduism fans

Demographic split for Hinduism audience in United States
MetricValue
Female67.6%
Male32.4%
Average age38.4
Estimated audience size9,759,496

Audience persona

The typical Hinduism fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Kundalini yoga.

Top regions in United States

Top regions ranked by reach for Hinduism in United States
RegionReachAffinity
Texas1,291,8831.54×
California1,169,7121.09×
Florida766,7031.16×
New York596,8991.09×
Georgia476,2301.58×
North Carolina358,3311.22×
Pennsylvania322,6390.98×
Illinois311,5420.96×
Virginia310,7281.31×
Ohio300,7391×
Michigan284,4141.11×
New Jersey247,6431×
Tennessee239,4701.22×
Arizona224,6441.13×
Washington210,7871.08×
Indiana207,8381.17×
Maryland177,3171.06×
Massachusetts175,5550.91×
Missouri169,8341.08×
South Carolina168,6511.15×
Alabama151,0541.11×
Kentucky141,4931.16×
Colorado133,2970.87×
Oklahoma130,9481.21×
Minnesota130,9030.94×
Louisiana126,6921.01×
Wisconsin111,5720.76×
Oregon108,0840.97×
Utah89,9611.03×
Nevada88,3920.94×
Mississippi86,0051.07×
Arkansas85,6101.06×
Connecticut85,4220.87×
Kansas73,6980.96×
Iowa69,7590.87×
West Virginia55,6531.22×
New Mexico46,0790.94×
Idaho44,0350.9×
Hawaii42,7891.02×
Nebraska42,2560.86×
New Hampshire31,1820.81×
Washington, District of Columbia25,9790.89×
Maine25,7130.74×
Delaware21,9550.82×
Rhode Island21,2540.68×
Montana18,4480.68×
South Dakota17,9070.79×
Alaska17,3040.83×
North Dakota16,7500.84×
Vermont11,1860.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hinduism audience
BrandAffinityCategory
Kundalini yoga15.31×Health
Karma yoga16.63×Health
Yin yoga14.41×Sports
Hatha yoga11.57×Health
Iyengar Yoga14.77×Sports
Zoom (TV channel)6.42×Technology & Electronics
Bikram Yoga12.41×Health
Yahoo!奇摩名人娛樂3.68×Internet & Social Media
Hot yoga8.08×Sports
Eenadu13.22×News
Afrobeat4.87×Music & Radio
Government6.48×Politics & Society
Food and drink1.7×Food & Beverages
Superman1.95×Movies & TV
India News15.52×News
Nature2.19×Home & Garden
Take-out3.36×Food & Beverages
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Sanskrit9.7×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hinduism audience
TraitClusterScore
MindfulnessBALANCE1.95
LGBTQ+ IdentityOPEN1.59
SustainabilityBALANCE1.58
SpiritualityBALANCE1.55
Luxury OrientationPREMIUM1.45
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Hinduism
CountryShare
India18.0%
China12.0%
United States10.2%

See Hinduism audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Hinduism have in United States?

Hinduism has an estimated audience of 9,759,496 people in United States, concentrated in Texas and California.

What is the gender split and age of Hinduism fans?

67.6% of Hinduism fans are female, 32.4% are male, with an average age of 38.4 years.

Which brands do Hinduism fans like most?

Hinduism fans show strongest brand affinity for Kundalini yoga (15.31×), Karma yoga (16.63×), and Yin yoga (14.41×) over the country average.

Where do Hinduism fans live in United States?

Hinduism fans in United States are most concentrated in Texas (reach 1,291,883), California (reach 1,169,712), and Florida (reach 766,703). These three regions account for the largest share of the active audience.

What other brands do Hinduism fans also like?

Beyond Hinduism itself, the audience over-indexes on Karma yoga (16.63×), Yin yoga (14.41×), Hatha yoga (11.57×), and Iyengar Yoga (14.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hinduism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.